After my studies as a landscape architect my career started at Planet Interior, a concept and interior architecture firm. As a working student, I also followed a Master as a spatial planner at the VUB in Brussels, where I also seated in the Curriculum Board and worked on academic projects for Latitude platform and the ULB.In the first few years at Planet Interior I was mainly responsible for the organization and follow-up of exterior branding roll-outs for Fintro, Fortis, BNP Paribas Fortis, Crelan, ...In the years that followed I received more responsibility and I started managing and designing office concepts. Gradually we at Planet Interior started to manage concepts more and more digitally. Together with my colleagues we developed a new digital methodology and transformed concept management into a web platform that is currently being used intensively at BNP Paribas Fortis, Batopin, Delhaize and CrelanIn 2016, together with Jan Baelus, manager of Planet Interior, we created the idea to further develop our unique method of digital management and to offer this product on the B2B market. We decided, with our shared knowledge and motivation, to launch the start-up Fookuz.Fookuz is a digital web platform that offers a solution for companies that want to roll out or support a brand identity at multiple locations or points of sale. It is an easy-to-use tool for digitally managing and communicating concepts, standards and guidebooks. The platform makes it possible for companies to strive for a correct application of guidebooks and standards, which in time will result in the reduction of the general building and maintenance cost.