As a "both brains"​ professional, I bring together marketing messaging creativity with strategic and analytical skill—along with project management discipline from having led dozens of product SKUs to market. My approach is to listen to market and customer insights to guide business owners for how to act.Finding meaningful insights in data and information help inform solutions that are mindful of the journey customers take with products and services, giving shape to the experiences they care about at the right times. Results in sales, KPI metrics and customer experience are more achievable when speaking in the language, values and needs of different well-profiled user groups. Stakeholder plans tell the right stories and information so that risks, costs and performance can be better managed. This makes integrated efforts in marketing communications, brand, and sales programs more powerful to increase revenue, strengthen reputations, co-create loyal customer relationships, and excite fans. Famous adman Bill Bernbach highlighted the challenge when he said, "Properly practiced creativity must result in more sales economically achieved," while he also said, "You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut." Bryan works in: Corporate Marketing and Sales Communications ● Copywriting ● Qualitative and Quantitative Insights ● Project Management