Cate Jensen Email & Phone Number

United States

New York, US

Notable Projects include: Nike NYC Marathon 2024, Nike Cafe Grind NYC + LA 2024, M&M's Peanut Butter Championship Pop Up 2024, BaubleBar FAO Schwarz Pop Up Store 2024, Tanger Outlet Holiday Mobile Tour 2024, Nike Cafe Grind Holiday 2024

Brooklyn, New York, US

Client services and executional lead for key beauty, fashion, luxury and lifestyle partnerships across VMG (VICE, I-D, R29). Promoted in 2023 to Senior Account Director. Laid off due to mass restructuring in March 2024. Recent clients: YSL, Chanel, Gucci, Marc Jacobs, Ralph Lauren, Ulta Beauty, L’Oreal, Unilever, P&G, Levi's, Nike

Boulder, Colorado, US

London, GB

Clients: Bytedance, UGG, J&J, Moda Operandi, H&M, Luxe Brands (Ariana Grande + Jennifer Lopez).

Brooklyn, New York, US

Areas of Focus: Spirits + Beverage, CPG, Finance, Beauty + Retail.Laid off due to Covid19

Chicago, IL, US

• Set objective to increase monetary donations by 20%: Redesigned website, created membership / brand ambassador program, and coordinated social media / communications strategy to build engaged network of donors
• Reached target audiences and motivated key behaviors and actions with zero-marketing budget by providing holistic, comprehensive marketing and communications plan
• Gained consumer insights for increasing donation frequency: Analyzed current donor base and generated donor behavior survey
• Collected data for qualitative research and analysis: Managed communications, meetings and stakeholder interviews
• Improved operational efficiency by developing thorough donor profile including potential, current, and lapsed donor segments
• Engaged and connected with monetary donors: Identified priority target segments; created new positioning statement / brand narrative

Brooklyn, New York, US

• Generated $2.5MM in revenue between Q2 2016 and Q3 2017: Collaborated on creating key U.S. and International accounts: Iconix Brand Group, LVMH, Milly, Paige Denim, Spanx, Revlon, Unilever, Tidal Music, etc.
• Ensured ROI by helping to build full-scale client campaigns based on suggested KPIs; brainstormed ideas with sales, marketing, and editorial teams:
• Produced pitch decks for client meetings and formal RFPs by building strategic media plans/marketing proposals
• Planned, launched, optimized, and assured quality of ad campaigns: Collaborated with Ad Operations
• Served as point person for customizing ad executions, analyzing campaigns, and communicating with team on delivering client objectives
• Streamlined workflow / client deliverable processes and best practices by working with internal teams

US

• Assisted four sales representatives in their day-to-day business ventures, assisting senior management; Concentration: American + International fashion, Auto, Beauty, and Pharma
• Prepared client meetings, presentations, and brainstorm sessions, providing general administrative support: Covered phones, filed, managed expenses, scheduled meetings / appointments, organized calendar, and arranged.
• Learned integrated ad sales, brand essence, and sales process
• Handled RFPs: insertion orders, editorial credits, client communication, and competitive reports preparation
• Organized and executed weekly meetings for 75-member sales and marketing team
• Assisted marketing team in executing large scale projects: sweepstakes, promotional giveaways, contests, and email marketing

Chantilly, VA, US

• Wrote original content and styled photo shoots for daily blog and monthly style section
• Executed SEO strategies by using WordPress and other social media platforms
• Helped represent Northern Virginia Magazine at area events; spoke with press about new articles
• Drafted and edited press releases, web, and social media content under supervision of editorial team
• Conducted media outreach to local public relation companies for stories

New York, US

Charlottesville, VA, US

• Assisted editor in managing optimizing digital platforms, administrative tasks, event plannings
• Helped with distribution of The Scout Guide around the Washington, D.C. metropolitan area.
• Contributed entries on The Scout Guide Blog to promote brands featured in the publication

CA

• Managed digital media accounts, which include website and social media platforms such as Facebook and Instagram
• Assisted in production of company’s lookbook for Summer and Fall 2014
• Consulted customers on store's luxury and designer inventory
• Contributed content on company’s website about latest trends, using SEO strategy to optimize performance

Harrisonburg, VA, US

• Responsible for reviewing submissions, making publication decisions, copy editing, and working with writers to prepare their texts for the publsihed undergraduate journal in Writing, Rhetoric and Technical Communication
• Assist in marketing endeavors through production of email and flyers to attract submissions
• Planned events for readings of winning submissions for faculty and staff

Brooklyn, New York, US

• Part of the RTR team at James Madison University composed of 7 members
• Helped bring merchandise to the campus with marketing techniquessuch as trunk shows and fashion shows which are co-sponsored by the JMU Panhellenic Council
• Managed all social media platforms for the Rent the Runway Team at JMU such as Instagram, Twitter, Facebook
• Created social media contests to attract new followers to JMU RTR’s social media outlets

US

• Pitched article ideas daily to contributing editors as well as take assignments
• Composed and edited eight or more articles per week through the Wordpress platform
• Promoted website through use of social media platforms like Pinterest and Twitter

New York, New York, US

• Weekly contributing writer for an online publication about street fashion
• Promoted articles through social media platforms such as Twitter and Facebook on a weekly basis
• Used basic photography skills to accompany articles
• Joined other contributing writers in monthly “fashion chats” with elite members of the fashion industry

• Helped manage and audit accounts held by company
• Assisted in taking and placing orders for existing as well as new accounts
• Organized and took inventory of merchandise before and after wholesale shows
• Assisted in creating displays for retail store when needed

Washington, District Of Columbia, US

• Aided in the set-up of press conferences (making informational packets, setting up the press room, organizing sign-ins for the press)
• Monitored the press on studies conducted by the NAS
• Wrote an article for webpage Science in the Headlines entitled “African Scientists Ask G8+5 To Join Battle Against ‘Brain Drain’’ June 11 2009

Master Of Science (M.S.), Integrated Marketing, Brand And Content Strategy

Bachelor Of Science (B.S.), Creative Writing