Focused on communicating the value of some of the most technologically advanced testing solutions on the planet. An integral member of the Product Marketing team, who works closely with the product team to determine the most marketable features of our products. Responsible for defining and executing product marketing strategies to increase awareness and adoption with new and existing customers. Serves as the expert on the high-performance digital suite of products, working to gain insights through close collaboration with other functions that work directly with customers including customer support, sales, and product management. Conceives and develops innovative marketing programs that drive demand and address the needs of customers and prospects globally. Plans and executes the go-to-market strategy for the launch of new products and releases. Produces marketing assets such as ebooks, catalogs, solution briefs, and white papers. Partners with internal stakeholders to ensure alignment across campaigns. Translates metrics into meaningful insights to continuously improve the marketing pipeline.

Global product marketing, planning and management for a portion of the Tektronix mid-range oscilloscope portfolio. Responsibilities include full life-cycle management for the 4000 series & 4 Series MSO products, planning of new product introductions, pricing, forecasting, positioning, promotion, creating/delivering training, creating/delivering customer presentations & collateral, and large deal involvement.

Collaboration with sales managers and channel partners in the U.S. and Canada to devise winning marketing strategies for Tektronix and Keithley products. Education, Mil/Gov and e-Commerce specialist.

Global, strategic channel marketing and channel development for Lattice's programmable logic products.

Responsibilities include business planning, design wins, go-to-market campaigns, customer support, cross-functional team management and product development (definition through end of life) for 802.11 (Wi-Fi) and 802.16e (mobile WiMAX) products.

Developed, maintained and communicated market and product requirement documents for RF components product line. Acted as product evangelist, presenting product and roadmap to customers and sales channels.

Recruited to build a business for the 1394/Firewire product line through global strategic business and customer relationship development, new product definition, demand creation and marketing. Target: Interconnect solutions for the personal computing and audio/video markets.

Company purchased by Fairchild Semiconductor (now ON Semiconductor).

Company purchased by Avnet.