In my current role as founder and principal, I manage a franchise with a leading mortgage aggregator in Australia. I am responsible for crafting and executing a robust marketing strategy to bolster brand visibility across various social media platforms and websites. Leveraging my expertise in budgeting, forecasting, and financial modelling, I continually develop strategies for growth and expansion. By implementing efficient sales processes, I consistently achieve higher conversion rates and increased volume. Cultivating trusted partnerships with real estate agents, accountants, and solicitors, I enrich client experiences through seamless referrals. Additionally, I foster strong collaborations with industry leaders, enhancing scalability, productivity, and profitability. Affiliating with Buyers Agents and Property Investment Strategists, I offer comprehensive end-to-end services, including real estate asset search, credit, and finance advice, leading to successful settlements. Through extensive networking and business development efforts, I engage with stakeholders from diverse backgrounds, enriching the business network and expanding its reach.

As the Managing Director of JCG, I oversee strategic direction, client relationships, and operational excellence. Leveraging extensive industry experience, I drove growth initiatives, mentored our team, and ensured unparalleled service delivery. My firm remained committed to delivering exceptional financial advisory solutions under my leadership.

In my role as leader of the Australia and New Zealand business amidst new ownership and significant transformational change, I spearheaded growth strategies tailored for each of the 27 small businesses within the franchise network. This involved conducting comprehensive business reviews and implementing transformative measures to enhance engagement across the franchise network. Additionally, I developed robust support systems for all franchise owners, ensuring their success within the evolving landscape. Serving as a key decision-maker, I played a pivotal role in the selection process of new franchise owners as part of our footprint growth strategy. Furthermore, I meticulously mapped out franchise territories to ensure scalability and feasibility for both existing and future franchise owners. Through strategic planning and decisive action, I navigated the business through periods of change, positioning it for sustained success and growth.

In my role as a leader entrusted with driving efficiency and fostering strong leadership across Australia and New Zealand, I implemented transformative strategies to achieve revenue and profit targets. Through the development of comprehensive reports and financial modelling expertise, I facilitated strategic planning and set future targets for the business. Notably, I spearheaded the preparation of 2020 budgets, overcoming data limitations and system issues by leveraging historical data and engaging key stakeholders for validation. Additionally, I executed workforce restructuring initiatives, leading a team of 45 staff to deliver on business requirements through enhanced engagement and cultural change. I managed staff redundancies with respect and empathy, ensuring a smooth transition for the incoming management team. I also implemented robust cash flow forecasting, led internal audit and compliance reviews, repaired relations between operational and finance departments, and successfully transitioned workflows and systems during acquisitions. My ability to attract and recruit top talent was instrumental in executing acquisition strategies effectively.

Appointed to drive cultural change and operational excellence, by leveraging my finance expertise to align operational goals and client engagement strategies. I spearheaded transformative technology projects, overseeing the implementation of cloud-based CRM systems, new accounting software with BI tools, and treasury intelligence solutions, resulting in streamlined processes and increased productivity. I developed remuneration models to incentivise desired behaviours, leading to a notable increase in return on sales (ROS) and overall profitability. Additionally, I managed day-to-day operations across multiple branches and locations, achieving significant profit growth and overseeing asset management. By securing and retaining client accounts and fostering strong internal partnerships, I contributed to substantial sales growth and improved strategic planning. My authentic leadership style fostered staff engagement and supported the continuous delivery of targets. Furthermore, I excelled in developing sales and retention strategies, budgeting, forecasting, and introducing innovative technologies to enhance customer experiences. I was also recognised for my contributions at the global board level, strong management reporting, and involvement in mentoring programs for future CFOs

In my previous role, I was appointed to serve as the liaison between finance and operations, facilitating business requirements in reporting, budgeting & forecasting, financial modelling, P&L management, and business partnering. I successfully orchestrated the integration of the Asia business into the Australia & NZ business, forming the new regional APAC group. This involved meticulous P&L management across multiple currencies, ensuring profitability at the group level through business growth, SG&A management, and handling exchange rate fluctuations. Additionally, I developed automated reporting modules that streamlined reporting processes, significantly enhancing efficiency, and allowing for resource reallocation. Furthermore, I designed an activity-based costing model to accurately assess the profitability of profit centres, which informed budget targets, remuneration models, and strategic decision-making. Moreover, I created competitor analysis models to gain insights into market size, our market position, and formulate strategies to capture a larger market share

As the Quality Assurance Manager and Operations Supervisor at Ascomation, I ensured adherence to quality standards and optimised operational efficiency. Spearheading the integration of the Asia business into the Australia & NZ branches, I managed P&L across multiple currencies, enhanced reporting processes, and developed activity-based costing models for profit centre analysis. Additionally, I ledcompetitor analysis initiatives to inform strategic decisions and maximise market share. Alongside, as the Internal Sales Coordinator, I facilitated seamless internal communication, ensuring smooth coordination between departments and enhancing overall sales effectiveness. Through these roles, I contributed to Ascomation's success by fostering quality, efficiency, and internal collaboration.