Tracy Jensen Email and Phone Number

* Received Executive Director Award for exemplary contributions, May 2024.* Staff lead for Council on Communications, comprised of 17 dentists from across the country. Guide council and workgroups through ongoing projects that ladder up to designated ADA strategic priorities.* Overhauled council processes, including design of new responsive and proactive communications, creating channels for volunteer insights on new initiatives and high priority communications, while cultivating feedback loop between council members and their state and local agencies.

Highlighted achievement:* 2023: Grew corporate support by 20% vs. highest prior year for largest annual conference initiative, securing a record society sponsorship.Responsibilities:* Create and execute strategic plan to cultivate and maximize corporate development opportunities with industry partners.* Cultivate new and expand existing relationships with industry colleagues to ensure alignment of goals and beneficial long-term relationships for all parties.* Manage all aspects of grant strategy for both CME and non-CME educational programs, awards and key ASGE initiatives.* Strategize communications schedule and content for partners.

Implement ASGE marketing, communications and public relations strategies as part of a cross-functional team. Highlighted achievements:* From March 2021 to March 2022, ASGE email open rates have increased from an average 28.8% to 45.5%.* Revamped communication strategy for 2021-2022 membership drive exceeded goals, elevating member totals above 2019 pre-COVID levels.* 2022 course registration strategy for practice management program surpassed more than double the previous registration record, from 90 to 200+.* Launched ASGE podcast, Listen In: GI Endoscopy.Responsibilities:* Develop, execute and measure results of comprehensive marketing and communications strategies to ensure consistent brand presence and balanced outreach to member segments* Lead ASGE joint communication efforts with GI sister societies for key member alerts and advocacy efforts.* Coordinate with individual departments and cross-departmental groups to design and implement value-based initiatives, public outreach and education programs* Assist in the development and implementation of ASGE’s national media relations program* Maintain an active social media presence for ASGE

Launched marketing firm with mission to marketing accessible to small businesses and nonprofits. Specialized in email marketing, strategy, content, and both in-person and virtual trainings and workshops.Clients ranged from international nonprofits and professional organizations, local brick-and-mortars, virtual service providers and more.Certified Constant Contact Solutions Provider. Certified HootSuite Professional.

Contributor in HerStories Project anthology, So Glad They Told Me: Women Get Real about Motherhood, published in August 2016. Created articles, press releases, and essays related to health, community service, fundraising, parenting and lifestyle, marketing, and small business. Held positions as featured contributor for numerous online platforms and publications.

Led firm through full rebrand as independent brokerage, including coining the company’s name, “Earned Run.” Designed and executed marketing and advertising strategy and content creation for three sister companies. Developed all processes for the newly created position, while continuously adding responsibilities to ensure company growth.

Created and implemented marketing strategy for new personalized gift eCommerce site, achieving 625% revenue growth to over $4 million during my tenure. As marketing lead in a newly created position, I developed all reporting and project management processes, acting as liaison between Bustiness Development, IT, Editorial, and Management teams. Spearheaded product expansion and design into ancillary product lines. Partnered with high-visibility brands such as Disney, Marvel, Sesame Street, and Nickelodeon.

Created all processes for newly developed role, with one direct report. Performed extensive market research and competitive analysis to cultivate multifaceted marketing strategy. Drafted and maintained marketing budget.

Grant liaison for portfolio of 42 programs within Chicago Lighthouse. Extensive writing and reporting experience. Leveraged community partnerships to elevate organization’s visibility.

Staff lead for Walk & Roll Chicago. Broke $1M goal for first time in 37-year history. Pioneered early online fundraising efforts, increasing online revenue from $235K in 2003 to $590K in 2007. Managed year-round event calendar, including all sponsorship, logistics, and recruitment. Built presentation and training skills, including pitching to the C-Suite, training 200+ team leads, presenting at fundraising conferences and acting as a panelist at Kellogg’s executive nonprofit management program.

Managed subscriber database of 14K, developing customer service mindset and learning accounting skills.

Earned Star Performer Award, nominated by management and peers. Served as constructive collaborator for prestigious academic author teams, managing up to 18 projects at a time. Developed detailed project management tactics and initial marketing and sales exposure.