Jen Senwoo

Jen Senwoo Email and Phone Number

Growth Marketer & all things funnel optimization | Helping orgs of all sizes move from chaos to predictable revenue @ Sponge – Marketing Ops Agency
Jen Senwoo's Location
San Francisco, California, United States, United States
Jen Senwoo's Contact Details
About Jen Senwoo

Data and Results-driven Marketing Leader with a proven track record of driving sustainable marketing adopted and heavily influenced pipeline by leveraging market potential, implementing best-in-class marketing techniques through all demand generation and digital channels. Confident business leader and marketing warrior with flawless execution of high profile, world-renowned promotional campaigns that accentuate differentiating business value. ENTJ personality coins me the “Commander.” Characterized as “a leader whose creativity is matched with the quality of service delivery" and unafraid of challenges or mammoth strategic planning, evident by the launch of one-of-a-kind marketing programs and events

Jen Senwoo's Current Company Details
Sponge – Marketing Ops Agency

Sponge – Marketing Ops Agency

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Growth Marketer & all things funnel optimization | Helping orgs of all sizes move from chaos to predictable revenue
Jen Senwoo Work Experience Details
  • Sponge – Marketing Ops Agency
    Director Of Demand Gen
    Sponge – Marketing Ops Agency Jul 2022 - Present
    Alexandria, Virginia, Us
    Ready to move beyond random acts of Marketing? Sponge's team of Marketing & Operations Analysts help you design smarter processes, get more from your tech stack, and move from chaos to predictable revenue. We believe marketing should be consistent, revenue-driven, and fun. Founded by demand gen leaders frustrated by the lack of visibility into core operational metrics, Sponge drives sales and marketing alignment by letting you work back from revenue goals to calculate lead and opp targets, manage campaigns, and analyze performance across channels—all without Excel.Learn more at Sponge.io
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  • Toast
    Director Of Growth
    Toast Feb 2022 - Jul 2022
    Boston, Ma, Us
    The all-in-one platform built exclusively for restaurants, we’re on a mission to enrich the food experience for all. Toast connects employees, operations, and guests on a reliable, easy-to-use platform so restaurateurs can stay one step ahead of a rapidly evolving hospitality market.
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  • Shippo
    Head Of Demand Generation
    Shippo Mar 2020 - Feb 2022
    San Francisco, California, Us
    Shippo lowers the barriers to shipping for businesses around the world. As free and fast shipping becomes the norm, better access to shipping is a competitive advantage for businesses.- Devise processes to own acquisition and strategies through performance marketing channels, including events (digital & physical), SEM, growth hacking, affiliate marketing, ABM & outbound, etc.- Create and present quarterly demand generation forecasts defining new revenue goals, go- to-market campaigns.- Exceed all KPIs (sign-ups, activations, new revenue) by measuring and analyzing program effectiveness by activation %, CPA, CLV: CAC, and payback period and delivering monthly/weekly metric reports and KPI to management to support tactics and proffer recommendations for modifications.- Establish the organization’s first “Post-Bound" program to help nurture leads not directly attributed through sign-ups (i.e., content downloads) with the intent to activate and generate net-new revenue.- Conceived, designed, and implemented the company's first ABM initiative for the outbound sales team resulting in a $180k closed-won deal
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  • Chorus.Ai
    Director Of Demand Generation
    Chorus.Ai Dec 2018 - Mar 2020
    San Francisco, California, Us
    Chorus by ZoomInfo uses proactive AI-powered recommendations and insights that keep your finger on the pulse of every account and opportunity, giving you a better line of sight for maximizing revenue.- Oversaw pipeline growth through demand generation channels, including webinars, events, email automation, paid advertising & BDR outreach, among other things.- Developed and displayed ownership of KPIs/dashboards to drive campaign measurements and insights for the marketing team.- Steered the operations of the marketing automation platform to nurture leads and deliver them to the sales team for further follow-up and ultimately conversion- Drove the organization’s first ABM strategy and lead scoring and nurture streams.- Impact driving force behind the co-founding and driving of the company's "Women in Sales" program, a tech meetup every quarter in FY 2019.- Championed the management of a $3 million budget across the full scope of demand generation activities.
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  • Stardog Union
    Director Of Demand Generation
    Stardog Union Sep 2017 - Dec 2018
    Arlington, Va, Us
    Stardog is the ultimate semantic data layer to get better insight faster. Organizations like Boehringer Ingelheim, Schneider Electric, and NASA rely on the Stardog Enterprise Knowledge Graph to accelerate insights from data lakes, data warehouses, or any enterprise data source with as much as 320% ROI, according to a commissioned Forrester Consulting Study. - Built, launched, and continuously optimized lead scoring process and Salesforce campaign administration for Sales/Marketing/Executive teams.- Implemented first lead nurture streams through marketing automation, created content for Stardog’s buyer’s journey, defined personas, positioned strategy, and targeted accounts for the Sales/BDR team.- Collaborated closely with the sales and inside sales teams to modify and test outbound marketing messages, tools for qualification, and funnel optimization.- Masterminded and led all demand generation efforts to achieve awareness and building a pipeline under a scrappy budget of $500 million.
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  • Logi Analytics
    Director, Marketing Demand Generation
    Logi Analytics Jul 2017 - Sep 2017
    Mclean, Va, Us
    - Placed in charge of the Business Development Rep (BDR) team (pre-qualification), managed underperforming members, refocused goals to include a more rigid definition of transfers and opportunities, and requirements for account mapping.- Developed and executed the webinar strategy and program – running a webinar every week in FY 2017 - a significant lead generation and pipeline source.- Partnered closely with the inbound marketing and marketing operations teams to develop targeted assets and nurture leads down the funnel.- Architected and built lasting strategies that helped generate 70% of the lead volume for Sales while creating and leading all integrated marketing/sales campaigns to help them meet pipeline goals.
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  • Logi Analytics
    Senior Manager, Marketing Campaigns
    Logi Analytics Apr 2014 - Jul 2017
    Mclean, Va, Us
    - Aided in conceptualizing, designing, and implementing the company’s first annual users conference at the Ronald Reagan Building in Washington, D.C. in FY2016.- Created/ran the company webinar schedule and monitor funnel activity to ensure maximum follow-up and improve the quality of campaigns by optimizing strengths and acting on weak areas- Gather and implements requirements for outbound prospecting campaigns by working closely with the sales and solutions teams
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  • American University
    Operations And Communications Manager
    American University Mar 2013 - Apr 2014
    Washington, Dc, Us
    - Managed marketing and communications initiatives for the Office of Sponsored Programs(OSP), which included developing communications standards, processes and developingdepartmental training programs- Aided in the research and delivery of funding opportunity announcements to Faculty and Staffacross the University- Implemented and consistently delivered services associated with electronic funding searchsystems for grants and scholarships- Led all events, website operations, branding, and training for the OSP department every week.
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  • Broadsoft
    Marketing Operations Manager
    Broadsoft Apr 2012 - Mar 2013
    Gaithersburg, Md, Us
    - Generated and managed tactical project plans for assigned marketing campaigns, events and external communication programs- Monitored performance and evaluated effectiveness of internal processes
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  • Broadsoft
    Marketing Communications Manager
    Broadsoft May 2010 - Apr 2012
    Gaithersburg, Md, Us
    - Supports corporate marketing activities which includes, branding, event collateral, PO processes, communications and other tasks as assigned- Directs creation and development of the communications program and schedule for the company including design and graphics- Helps monitor and implement track metrics and success indicators for all marketing programs and activities- Manages corporate collateral and oversees relationships with vendors and other professionals- Main point of contact for managing and updating the corporate website as well as other specialized microsites
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  • Mid-Atlantic Fcu
    Marketing Specialist
    Mid-Atlantic Fcu Dec 2009 - Apr 2010
    Germantown, Md, Us
    * Responsible for providing support to the Marketing Director as well as supporting the Business Development Team by producing marketing collateral for Small Business affiliates* Creates, writes and edits all marketing communication materials such as promotional advertisements, member newsletters, brochures and direct mail correspondence ensuring branch consistency * Handles the coordination and administration of all ongoing marketing matrix mailings, electronic marketing promotional campaigns, and assists in the implementation of the overall marketing strategy* Assists Business Development with the conduction of public relations projects, events, press releases and community related sponsorships
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  • Chevy Chase Bank
    Assistant Marketing Manager
    Chevy Chase Bank Sep 2005 - Dec 2009
    Mclean, Va, Us
    * Responsible for providing support to the Retail Banking Events and Promotions Team for event related activities as well as supporting the Retail Bank Marketing Department with account processing and reporting* Worked with the Analysis Group to create recap reporting for branch specific activation and retention programs* Developed and distributed the month end merchandising and literature review* Managed Retail Marketing budget administrative processes including processing invoices for payment, compiling monthly budget projection and conducting end of month reconciliation* Managed the coordination of materials for specific branch promotions, grand openings, employee recognition, sponsorships and other related special events* Supported Sports Marketing activation and community outreach programs
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Jen Senwoo Skills

Marketing Communications Email Marketing Marketing Business Development Marketing Strategy Management Product Marketing Brand Management Strategy Leadership Project Management Analytics Copywriting Salesforce.com Budgets Product Management Advertising Crm B2b Marketing Strategic Partnerships Press Releases Lead Generation Market Research Brand Development Public Relations Corporate Communications Newsletters Go To Market Strategy Strategic Communications Competitive Analysis Event Planning Multi Channel Marketing Direct Marketing Event Management Direct Mail Integrated Marketing Marketing Management Online Advertising Code Abm Salesforce.com Administration Hubspot Enterprise Software Google Adwords Search Engine Optimization Video Marketing Demand Generation Inbound Marketing

Jen Senwoo Education Details

  • University Of Maryland
    University Of Maryland
    Marketing

Frequently Asked Questions about Jen Senwoo

What company does Jen Senwoo work for?

Jen Senwoo works for Sponge – Marketing Ops Agency

What is Jen Senwoo's role at the current company?

Jen Senwoo's current role is Growth Marketer & all things funnel optimization | Helping orgs of all sizes move from chaos to predictable revenue.

What is Jen Senwoo's email address?

Jen Senwoo's email address is se****@****ppo.com

What is Jen Senwoo's direct phone number?

Jen Senwoo's direct phone number is (888) 564*****

What schools did Jen Senwoo attend?

Jen Senwoo attended University Of Maryland.

What skills is Jen Senwoo known for?

Jen Senwoo has skills like Marketing Communications, Email Marketing, Marketing, Business Development, Marketing Strategy, Management, Product Marketing, Brand Management, Strategy, Leadership, Project Management, Analytics.

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