Jen Senwoo Email & Phone Number

Alexandria, Virginia, Us

Ready to move beyond random acts of Marketing? Sponge's team of Marketing & Operations Analysts help you design smarter processes, get more from your tech stack, and move from chaos to predictable revenue. We believe marketing should be consistent, revenue-driven, and fun. Founded by demand gen leaders frustrated by the lack of visibility into core operational metrics, Sponge drives sales and marketing alignment by letting you work back from revenue goals to calculate lead and opp targets, manage campaigns, and analyze performance across channels—all without Excel.Learn more at Sponge.io

Boston, Ma, Us

The all-in-one platform built exclusively for restaurants, we’re on a mission to enrich the food experience for all. Toast connects employees, operations, and guests on a reliable, easy-to-use platform so restaurateurs can stay one step ahead of a rapidly evolving hospitality market.

San Francisco, California, Us

Shippo lowers the barriers to shipping for businesses around the world. As free and fast shipping becomes the norm, better access to shipping is a competitive advantage for businesses.- Devise processes to own acquisition and strategies through performance marketing channels, including events (digital & physical), SEM, growth hacking, affiliate marketing, ABM & outbound, etc.- Create and present quarterly demand generation forecasts defining new revenue goals, go- to-market campaigns.- Exceed all KPIs (sign-ups, activations, new revenue) by measuring and analyzing program effectiveness by activation %, CPA, CLV: CAC, and payback period and delivering monthly/weekly metric reports and KPI to management to support tactics and proffer recommendations for modifications.- Establish the organization’s first “Post-Bound" program to help nurture leads not directly attributed through sign-ups (i.e., content downloads) with the intent to activate and generate net-new revenue.- Conceived, designed, and implemented the company's first ABM initiative for the outbound sales team resulting in a $180k closed-won deal

San Francisco, California, Us

Chorus by ZoomInfo uses proactive AI-powered recommendations and insights that keep your finger on the pulse of every account and opportunity, giving you a better line of sight for maximizing revenue.- Oversaw pipeline growth through demand generation channels, including webinars, events, email automation, paid advertising & BDR outreach, among other things.- Developed and displayed ownership of KPIs/dashboards to drive campaign measurements and insights for the marketing team.- Steered the operations of the marketing automation platform to nurture leads and deliver them to the sales team for further follow-up and ultimately conversion- Drove the organization’s first ABM strategy and lead scoring and nurture streams.- Impact driving force behind the co-founding and driving of the company's "Women in Sales" program, a tech meetup every quarter in FY 2019.- Championed the management of a $3 million budget across the full scope of demand generation activities.

Arlington, Va, Us

Stardog is the ultimate semantic data layer to get better insight faster. Organizations like Boehringer Ingelheim, Schneider Electric, and NASA rely on the Stardog Enterprise Knowledge Graph to accelerate insights from data lakes, data warehouses, or any enterprise data source with as much as 320% ROI, according to a commissioned Forrester Consulting Study. - Built, launched, and continuously optimized lead scoring process and Salesforce campaign administration for Sales/Marketing/Executive teams.- Implemented first lead nurture streams through marketing automation, created content for Stardog’s buyer’s journey, defined personas, positioned strategy, and targeted accounts for the Sales/BDR team.- Collaborated closely with the sales and inside sales teams to modify and test outbound marketing messages, tools for qualification, and funnel optimization.- Masterminded and led all demand generation efforts to achieve awareness and building a pipeline under a scrappy budget of $500 million.

Mclean, Va, Us

- Placed in charge of the Business Development Rep (BDR) team (pre-qualification), managed underperforming members, refocused goals to include a more rigid definition of transfers and opportunities, and requirements for account mapping.- Developed and executed the webinar strategy and program – running a webinar every week in FY 2017 - a significant lead generation and pipeline source.- Partnered closely with the inbound marketing and marketing operations teams to develop targeted assets and nurture leads down the funnel.- Architected and built lasting strategies that helped generate 70% of the lead volume for Sales while creating and leading all integrated marketing/sales campaigns to help them meet pipeline goals.

Mclean, Va, Us

- Aided in conceptualizing, designing, and implementing the company’s first annual users conference at the Ronald Reagan Building in Washington, D.C. in FY2016.- Created/ran the company webinar schedule and monitor funnel activity to ensure maximum follow-up and improve the quality of campaigns by optimizing strengths and acting on weak areas- Gather and implements requirements for outbound prospecting campaigns by working closely with the sales and solutions teams

Washington, Dc, Us

- Managed marketing and communications initiatives for the Office of Sponsored Programs(OSP), which included developing communications standards, processes and developingdepartmental training programs- Aided in the research and delivery of funding opportunity announcements to Faculty and Staffacross the University- Implemented and consistently delivered services associated with electronic funding searchsystems for grants and scholarships- Led all events, website operations, branding, and training for the OSP department every week.

Gaithersburg, Md, Us

- Generated and managed tactical project plans for assigned marketing campaigns, events and external communication programs- Monitored performance and evaluated effectiveness of internal processes

Gaithersburg, Md, Us

- Supports corporate marketing activities which includes, branding, event collateral, PO processes, communications and other tasks as assigned- Directs creation and development of the communications program and schedule for the company including design and graphics- Helps monitor and implement track metrics and success indicators for all marketing programs and activities- Manages corporate collateral and oversees relationships with vendors and other professionals- Main point of contact for managing and updating the corporate website as well as other specialized microsites

Germantown, Md, Us

* Responsible for providing support to the Marketing Director as well as supporting the Business Development Team by producing marketing collateral for Small Business affiliates* Creates, writes and edits all marketing communication materials such as promotional advertisements, member newsletters, brochures and direct mail correspondence ensuring branch consistency * Handles the coordination and administration of all ongoing marketing matrix mailings, electronic marketing promotional campaigns, and assists in the implementation of the overall marketing strategy* Assists Business Development with the conduction of public relations projects, events, press releases and community related sponsorships

Mclean, Va, Us

* Responsible for providing support to the Retail Banking Events and Promotions Team for event related activities as well as supporting the Retail Bank Marketing Department with account processing and reporting* Worked with the Analysis Group to create recap reporting for branch specific activation and retention programs* Developed and distributed the month end merchandising and literature review* Managed Retail Marketing budget administrative processes including processing invoices for payment, compiling monthly budget projection and conducting end of month reconciliation* Managed the coordination of materials for specific branch promotions, grand openings, employee recognition, sponsorships and other related special events* Supported Sports Marketing activation and community outreach programs