Commercialising Ideas™ sums it up; I make companies reach their potential by making them the preferred choice in a world clustered with products and services of little difference.This long-term profit and differentiation strategy is based on creating customer and audience centric organisations, which provide content and experiences to a clearly defined consumer profile. Among my achievements are:• Increased retail revenue 17 and 40 times in two years at Ushuaïa Ibiza/Palladium Hotel Group• Introduced Paris Hilton branded products into 2,500+ shops in 40+ countries• Converted a business idea into the leading B2C e-commerce in Denmark, Saxo.comSpecialties: Profound retail start-up experience online and offline, International sales, Management experience of multicultural and cross-functional work-teams/groups, Social media strategy, Customer and audience centric marketing and sales strategies, Celebrity Branding, Fashion/merchandising concept development and implementation, Retail wholesale and distribution.