Jennifer Zhao Email & Phone Number

California, United States

San Francisco Bay Area

-Leading the ongoing redesign of major product features for a premier pet adoption search engine, focusing on advanced search functionality and enhanced user experience.-Conducting regular user testing and research to drive a data-centered approach in UI/UX enhancements, substantially increasing user engagement and satisfaction.-Collaborating with marketing, SEO, and engineering teams to integrate SEO best practices and refine content strategy, boosting the visibility and effectiveness… Show more -Leading the ongoing redesign of major product features for a premier pet adoption search engine, focusing on advanced search functionality and enhanced user experience.-Conducting regular user testing and research to drive a data-centered approach in UI/UX enhancements, substantially increasing user engagement and satisfaction.-Collaborating with marketing, SEO, and engineering teams to integrate SEO best practices and refine content strategy, boosting the visibility and effectiveness of the platform. Show less

San Francisco Bay Area

-Directed the complete overhaul of a 20-year-old product’s brand identity and strategy, enhancing functionality across diverse user flows for adopters, private pet owners, and administrative users.-Led the design of a pivotal product feature – incorporating a payment step in the onboarding process for private owners rehoming their pets, which significantly doubled revenue from $1 million to $2 million.-Developed and implemented a comprehensive design system using Figma, which included… Show more -Directed the complete overhaul of a 20-year-old product’s brand identity and strategy, enhancing functionality across diverse user flows for adopters, private pet owners, and administrative users.-Led the design of a pivotal product feature – incorporating a payment step in the onboarding process for private owners rehoming their pets, which significantly doubled revenue from $1 million to $2 million.-Developed and implemented a comprehensive design system using Figma, which included style guides and libraries for illustrations and assets, standardizing design processes across teams.-Engaged in daily collaborations with product, engineering, marketing, SEO, and design teams, facilitating cross-functional alignment and innovative solution development. Show less

San Francisco Bay Area

-Spearheaded the design of SEO-optimized breed pages, successfully achieving a 20% increase in web traffic by enhancing user engagement and content discoverability.-Developed and launched a new brand identity and design system, aligning visual elements across platforms to ensure cohesive brand communications and user experience.-Integrated Agile and Scrum methodologies within the product and engineering teams, optimizing project execution and encouraging iterative feedback to drive… Show more -Spearheaded the design of SEO-optimized breed pages, successfully achieving a 20% increase in web traffic by enhancing user engagement and content discoverability.-Developed and launched a new brand identity and design system, aligning visual elements across platforms to ensure cohesive brand communications and user experience.-Integrated Agile and Scrum methodologies within the product and engineering teams, optimizing project execution and encouraging iterative feedback to drive product enhancements. Show less

San Francisco Bay Area

-Spearheaded the strategy and design of a responsive web platform from MVP to subsequent iterations, and established the brand identity.-Managed end-to-end product cycles, including responsive web design, branding, collateral creation, and support for iOS and Android app design.-Acted as a product management leader, orchestrating product roadmapping, leading scrums, and serving as the principal liaison among the development team, editorial team, and upper management.

Co-founded a design firm, delivering comprehensive design solutions across various sectors, including brand and collateral design, responsive web design, and project management.

New York, New York, United States

-Provided art direction and production services, specializing in pitchbook design, graphic design, and presentation creation using a suite of design tools.-Clients included high-profile brands like Chipotle, MTV, and Mt. Gay Rum.

New York, New York, United States

Art direction and production, Photoshop retouching and compositing, style guides, moodboard and swipe compilation.

B.A., Visual Communication Studies

Web Ux/Ui & Graphic Design