Developed prototypes of haptic footwear for therapists and consumers. Designed UI for iOS apps and physical devices. Led workshops – at this startup founded to repurpose DropLabs’ IP – to shape strategy, develop user archetypes, user journeys, and design brand identity.

Second term (elected) Board member. As a member of the Rules Committee, I participated in drafting revised Bylaws. As a Public Safety Co-chair, I planned the 9/21/2024 NELA Earthquake Preparedness Fair with the committee chair.

My family expanded during the pandemic with two children born in 2020 and 2022. I was their primary caretaker while my wife worked full time from home.

Managed the product design team and led cross-functional teams to design a patented multimodal UX for a complex system of Bluetooth-connected haptic subwoofer footwear and smartphone apps. Conducted usability tests, wear tests, engineering tests to assure quality.

Led a cross-functional team to create a new app feature that personalized content to help users overcome mediation challenges, drive engagement, and boost subscription retention.

The Kardashian sisters had partnered with Whalerock to release lifestyle-focused app-based content experiences. I supported the effort with the fundamentals of UX: user stories, user flows, concept development, wireframes, prototypes.

User experience design and prototyping for (secret, of course) projects related to Beats Music, iTunes, and Apple TV, following the acquisition of Beats by Apple.

First user experience designer on the team that launched Beats Music. Created concepts, prototypes, and interaction designs to develop and realize the founders', creative and product leaders' product vision. Catalyzed team integration after music service MOG was acquired. Assisted editorial team with tool and process development.Lead a prototyping team that took ideas from the CEO, Chief Creative Officer, and the founders and rapidly built them into tangible prototypes. Sample projects: Sound-based music browsing, social playlist creation apps, data visualization, executive dashboards, location-based music recommendations, editorial tools. Company acquired by Apple in August 2014.

User experience design for web-based desktop, tablet, and mobile customer experiences and point-of-sale systems for photography startup Blink Inc.

Managed and hired product design team for semantic content curation SAAS startup. Led product development from ideation to launch—scope, contracts, testing, and client support.

Managed a team of three designers. Oversaw design efforts for Yahoo! Movies, Yahoo! TV, and omg!. Contributed to design standards for the Yahoo! network of sites. Created the interaction design for the globally deployed Yahoo! Sports 2010 FIFA World Cup site.

Created interaction design for a modular blogging platform that enabled the sales team to create higher-value, custom advertising packages. Designed a content management system that simplified editors’ workflows and increased their productivity.Pioneered Wiki-based, modular design documentation, leading to faster revision turnarounds for designers, and easier-to-use design specifications for developers.Hosted weekly presentation where Yahoo! designers could learn from each other and exchange experiences.

Created interaction design for celebrity news site omg! (omg.yahoo.com). The innovative, simplified, and patented design allowed for rapid development and new advertising integrations that helped the sales team exceed annual revenue goals. U.S. Patent D596,644 "Graphical user interface for a display screen", issued July 2009.Hosted public User Experience events at the Santa Monica office, showcasing the company and its involvement with the Los Angeles talent pool of User Experience Designers.

Designed player profile pages for Yahoo! Sports fantasy games. Redesigned Yahoo! TV using Rapid Iterative Testing and Evaluation (RITE) techniques that enabled the early exploration and validation of design concepts.

Worked with account managers and creative directors to quickly respond to the needs of clients like Microsoft, General Motors, and Red Lion Hotels. • Reduced scope creep in projects by creating a transparent change management system that allowed all stakeholders to see whom was requesting what changes. • Improved software quality and shortened development time by creating more pixel-accurate wireframes with more detailed specifications, thus enabling developers and QA to work faster.

• Designed wireframes for proposed 24 Hour Fitness web site as sub-contractor for Sapient.• Designed an in-store point-of-sale experience for Teleflora.

• Worked with multi-national teams to ensure quality and consistence of user experiences across products and countries. • Reduced cost and increased utility of user testing by building an in-house usability lab. • Improved collaboration with the engineering team by documenting and communicating the design and development process.

Working on the "Undergrounded" project allowed me to explore concepts of physicality, spatiality, and minimalism in user experience design. "Undergrounded" was an art installation that connected a pair of subway stations in Tokyo and Stockholm through a two-way video connection for a week.• Developed the concept and designs.• Managed an international project team.• Coordinated hardware installations and operations in Stockholm and Tokyo.

Co-authored one of the first books about the Internet in Swedish: Internet@Sverige (Tage Borg & Jens Jonason, 1994, Bonnier DataMedia, ISBN 9164400107). Co-wrote three additional books: Surfa@Internet (comprehensive introduction to Internet usage), Företaget@Internet (how to get your company online), Nöjen@Internet (entertainment on the Internet). Instructor for classes and seminars about the Internet. Edited monthly professional newsletters about the Internet. Managed and edited the company website.