As both a strategist and tactician, I serve as part of a talented Marcom team responsible for increasing brand awareness and engagement via strategic marketing and communications initiatives. My role is to articulate and amplify the Summa Health brand via the development and execution of core marketing programs, such as:- Brand communications- Executive communications - Internal communications- Content marketing- Social media

With more than 20 years experience in the advertising, marketing and communications biz, I am a trusted, flexible resource who can step in to almost any copy and/or content project and hit the ground running. My sweet spot is the development of compelling, concise, targeted copy and content, but I also edit, proofread and excel at creative direction. I collaborate with agencies, small businesses, in-house marketing departments and other independents. Projects include:• Direct mail• Print and online ads• Collateral• Newsletters• Web content• Blog posts• Social media• Email campaigns• Press releases• Promotions• Video/radio scripts and production• Presentation development

As a VP with a strong background in creative direction, copywriting and content development, I provided strategic leadership and oversight of the agency's marketing and communications, working closely with president/CEO to form positioning and key messaging. This included developing and managing the agency’s communications strategy, including research, planning, preparation and execution of internal and external content (through social, website, email, PR, etc.) to advance WhiteSpace goals, enforce its brand and amplify thought leadership. I also played a key role in all phases of the agency’s talent management cycle: acquiring, retaining and developing area’s top resources to align with business strategy.

As associate creative director, I helped lead the agency’s creative development, marrying editorial with visual information for maximum impact in both print and online formats. Utilizing a background in advertising and sociology, I was responsible for guiding the daily creative process, monitoring quality control and communicating internal and external clients’ messages effectively.

As immediate past president, I advised the current AAF-Akron president, perform special assignments as directed by the president, and assist in a smooth transition for the new president and the board of directors. I also preside over the newly formed nominating committee.

As president of the Akron chapter of AAF, I had the unique opportunity to work with all aspects of the Greater Akron advertising community. I was challenged to bring together a wide range of disciplines – agencies, media, in-house marketers, printers, even students – for networking and professional education purposes.

As copy director, I developed strategic creative for advertisements, promotions, collateral, direct mail, radio spots and websites for both the consumer and business-to-business markets, including the building products, social expressions, industrial, food, civic, juvenile products, non-profit and healthcare industries. I also was responsible for supervising internal and freelance copy staff by assigning jobs, providing direction, and editing and approving copy drafts; as well as proofreading all in-house and client-supplied copy.