Analytics Manager
CurrentThe National is a leading English-language news outlet in the UAE, known for its quality journalism and a strong presence in both print and online media. It has consistently engaged an influential, international audience.Data Projects:Responsible for managing Advanced analytics implementation which comprised of data organization, cleanup and better visualization. Development of optimized processes to ultimately deliver on actionable insights for the newsroom editors and… Show more The National is a leading English-language news outlet in the UAE, known for its quality journalism and a strong presence in both print and online media. It has consistently engaged an influential, international audience.Data Projects:Responsible for managing Advanced analytics implementation which comprised of data organization, cleanup and better visualization. Development of optimized processes to ultimately deliver on actionable insights for the newsroom editors and stakeholders. - Helping aid on changing strategies that affect wider news room based on data and insights- Improved speed of reporting from 10 days to less than 1 day- Transitioned Web and AMP from Universal Analytics to GA4 without any data loss and minimal discrepancy- Migrated all hard coded analytics tagging via GTM- Working with large and complex data sets to activate personalized visualizations for teams and reports- Creating a data driven culture enabling organization with data literacy and access to insights quicker.Tools implemented and used on the role include with good working knowledge and skill:BI: Tableau, Looker StudioWeb Analytics: GA4, Firebase, Parse.ly, ChartbeatBehavioral Analysis: Microsoft ClaritySocial Listening: Tubular, Emplifi, MeltwaterWeb Listening: SimilarWebPodcast: PodbeanNewsletter: MailchimpProject Management: JiraTask Management: Asana Show less
