•Sony Authorized value added service provider at Sony service center based in Wisma Atria.

Planning and executing Go-To-Market initiatives and strategies for Microsoft partners with Account Based Marketing, Content Marketing and Social Influence.

• Developed and delivered photography training curriculum and delivery for Samsung Innov8, Samsung Pixon M8800 and Pixon M8910 mobile phones.• Train the trainers for Samsung Singapore.• Developed and delivered sales training curriculum for Philips Singapore, Malaysia, Thailand, Indonesia and Philippines.• Developed and delivered Adobe Photoshop Lightroom for Sony Singapore.

• Responsible for strategic planning of training programs to align with Company's yearly objectives, oversee local and regional training and Sony Digital Workshop operations.• Execute Solution Selling training delivery across Sony sales touchpoints for sales enablement• Execute Customer Service Training (WE LAST) across post sales touchpoints to elevate Customer Service performances.• Developed training curriculum for Sony Alpha DSLR for enablement across pre and post sales touchpoint to handle Sony DSLR inquiries and to sell the product effectively.• Developed assessment framework to measure service quality across Sony Singapore touchpoints.• Oversee operation and program planning for Sony Digital Workshop, a workshop to provide added value to customers who have purchased the Sony VAIO, Cybershot, Handycam and Sony Alpa DSLR.• Pilot the successful implementation for Sony New Customer Relationship Management platform to replace the IBM AS400.

Responsible for enabling Sony sales and call center agents with competencies to perform their job effectively. • Developed training curriculum which helped Sony Promoters overcome their fears of selling the Sony Cybershot (Digital Still Cameras) and Handycam by helping them understand the technical aspects of the product and how to translate those into product benefits. This results in creating an interest in photography among various touchpoints. • Developed training curriculum for call center agents equipping them with in depth understanding of Sony VAIO, CLIÉ, Sony digital still cameras and handycam and as a result they benefited from this training with a thorough understanding of the products which enables them to handle pre and post sales inquiries confidently. • The resulted in an overall improvement in sales, as promoters are able to sell with conviction, and marked improvements in call center’s performances as agents are more proficient in handling related inquiries thus can close a call within a shorter duration. • Developed training curriculum for skills enablement for new sales promoters and call center agents. • Provide regional training and execute “Train the Trainer” program for new trainer onboarding. • Led a project team to develop and implement the Sony Support Knowledge Base to eliminate the need for cabinets to store hundreds of product literature and improve contact center performance in the following areas: o Cost saving in office space lease since the additional space needed to store hundreds of product literature is eliminated. o 25% in contact center agent's productivity since a digital version of product literature can serve multiple agents simultaneously and a search function speeds up retrieval of data 30% faster.

• Provide technical support solutions for Sony VAIO (Sony Computer) and CLIÉ (Sony Personal Digital Assistant).• Handle Pre-launch Sales for Sony VAIO and CLIÉ.• Wrote a digital guide detailing how to convert and transfer mp3 audio to the Sony CLIÉ thus reducing each inquiry relating to this topic from 30min to 3 min.