Jens Peter Tryde Martensen Email & Phone Number

Horsens

Esbjerg, Region Syddanmark, Danmark

Belman A/S is a manufacturer of steel expansion joints. The company, headquartered in Esbjerg with subsidiaries in Manchester and Moscow, employs around 95 people and has a revenue in the three-digit millions. Products range from simple to highly complex customized solutions, primarily sold to international OEMs and end customers in the marine, energy, and process industries.ResponsibilitiesGlobally commercially responsible, reporting to the company’s CEO and part of a 4-person leadership team. Responsible for an organization of 9 internal employees in sales and project management, plus 7 area sales managers across 5 geographical locations.The board, especially the chairman, played a significant role in my hiring and defined the overarching goal: to professionalize sales.ResultsConducted a thorough analysis of the market, Belman’s position, and market entry strategies. Developed a 5-year sales strategy with significant growth plans. The plan included a major shift in how the company perceived its market position and specifically how to approach market access. Existing dealers were to be regarded as white-label customers and not supportive of Belman’s marketing, thus necessitating the establishment of new sales channels. Unfortunately, I was unable to implement the market plans necessary for operationalizing the sales strategy, as the CEO disagreed with the observations upon which I based my plan.

Aalborg, Danmark

ITW Densit ApS is a global company that develops, produces, and markets ultra-high-performance concrete (UHPC) solutions. The company is part of ITW’s polymers division, and products from the Wear & Abrasion business area are marketed alongside products from other companies in the division. Both “simple” technical products and critical components, solutions, and projects are designed specifically for customers and manufactured and installed in collaboration with local partners. The products are primarily sold to process industries, the energy sector, and the construction industry worldwide, generally positioned in the highest price and quality segments, utilizing various sales channels.Responsibilities 2014 - 2017Consolidating my business area with other products from the division changed my position. Reporting to the Group Director of Wear & Abrasion, I was a member of the group’s senior management and responsible for all commercial matters related to sales through the division’s subsidiaries and sister companies. Leading a global matrix organization of about 50 employees. Implementing the group’s sales excellence model to local sales companies, ensuring the establishment of appropriate sales organizations, facilitating local sales strategies, and driving execution of the overall sales strategy.Results 2014 – 2017Established 7 regional sales strategies covering over 40 markets and entered more than 10 new markets. Grew intercompany sales from 370 to 580 million DKK.

Aalborg, Danmark

ITW Densit ApS is a global company that develops, produces, and markets ultra-high-performance concrete (UHPC) solutions. The company is part of ITW’s polymers division, and products from the Wear & Abrasion business area are marketed alongside products from other companies in the division. Both “simple” technical products and critical components, solutions, and projects are designed specifically for customers and manufactured and installed in collaboration with local partners. The products are primarily sold to process industries, the energy sector, and the construction industry worldwide, generally positioned in the highest price and quality segments, utilizing various sales channels.Responsibilities 2012 - 2014Reporting to the company’s CEO and a member of the management team. Global P&L responsibility for the business areas; Wear & Abrasion and Industrial Flooring & Pavements. Reporting from 1 middle manager, with 3 technicians in their organization, and direct reports from 3 sales managers.Took over a previously deprioritized business area and defined a new global growth strategy. Prioritized markets and industries and developed market plans. Evaluated existing dealers and replaced them as necessary, while establishing new ones.Results 2012 - 2014Achieved 55% revenue growth to 86 million DKK with a stable margin of over 41%.

Kolding, Danmark

DST-KEMI A/S is a smaller family-owned/managed company with around 30 employees, developing, producing, and marketing degreasers primarily for the metalworking industries.ResponsibilitiesDefined growth strategy in collaboration with the rest of the management team. Developed a supporting sales strategy including a reorganization of the sales and service department.Managed 6 salespeople and 4 service technicians. Developed standardized processes, a corresponding “process manual,” and established a KAM strategy.ResultsCreated sales and service organizations geared for growth. Established sales in several new markets and for a range of designated key accounts, as well as achieving, at that time, the best financial year in the company’s history.

Brande, Danmark

BioMar A/S is the Danish company in the BioMar Group, the world’s 3rd largest supplier of fish feed for commercial fish farming. In 2010, the company had around 90 employees and generated approximately 350 million DKK in revenue.ResponsibilitiesReported to the Sales Director, initially responsible for sales in Germany/Austria/Switzerland and Russia/Baltics. After one year, promoted to full export responsibility.The export markets are considered high-margin markets, and the overall strategy was therefore to achieve controlled organic growth without compromising contribution margin levels. Established approaches to market entry via direct engagement, through dealers, or a combination.Managed a team of 8 employees – primarily remote management and legal and managerial responsibility for a subsidiary in Russia with an additional 4 employees.A member of the sales leadership team and responsible for developing sales strategies and operational market plans, as well as being a significant commercial contributor to the development of new products.ResultsDeveloped markets from a total revenue of 100 to 142 million DKK and earnings from approximately 9 to over 13 million DKK.

Nordic Countries

ResponsibilitiesResponsible for sales and marketing in the Nordic region.Hired and managed 2 external salespeople.Developed market plans.Established a dealer network.Key Account Management.Coordinated with headquarters and factories in Germany.Planned and participated in trade fairs.ResultsStrengthened market position from being the smallest player to the absolute market leader.Increased revenue from approximately 15 to about 120 million DKK.

Aarhus V, Danmark

Tasks- Responsible for sales and marketing in Norway and Denmark.- Management of 2 outside sales reps and 4 inside customer service reps.- Key Account Management.- Responsible for purchase and sale of new and used trailers.- Attendance in various cross organizational project groups.

Bargteheide, Deutschland

Responsibilities- Managed 3 employees in finance, engineering, and sales.- External sales responsibility in Northern Germany.- Key Account Management for dealers, wholesalers, chains, and OEM customers throughout Germany.

Viby J, Danmark

Responsibilities- Backup for 2 external salespeople.- Telephone sales.- Proposal preparation.

Graduate Diploma In Business Administration (Marketing Management), Economics

Certified Negotiator, Diploma

Management & Coaching, Diploma