Experienced Managing Director and CEO with a demonstrated history of working in the software, media, and computer games industry. Currently CEO & Founder of Nuromedia GmbH and Nurogames GmbH and Managing Partner of DigitalTwin Technology GmbH. He studied computer science, electrical engineering, economics, and business administration with focus on image processing, user interfaces and business computing in Paderborn (www.uni-paderborn.de), Seville (www.us.es)and Edinburgh (www.hw.ac.uk). He founded Nuromedia GmbH and Nurogames GmbH in 2006 after having sold the new media production and distribution company plan_b media AG, which he founded in 1999, to a German holding. Until 2009 he was also the Managing Director of the Research Institute Laboratory for Mixed Realities (LMR) at the Academy of Media Arts (Kunsthochschule für Medien, KHM, www.khm.de) in Cologne, Germany –, which he co-founded in 1999. In his time as Managing Director of this research institute he was working on various european and nationally funded research and innovation projects. His research interests and areas of expertise are software engineering, user interfaces (UI), user experience (UX), web development, mobile applications, human-machine interaction, multi-modal interactions, virtual reality (VR), augmented reality (AR), mixed reality (MR), big data, artificial intelligence, social media, personalization, user profiling, edutainment, authoring tools, computer games, applied games, multi-user games, eHealth, eLearning, mobile learning, and smart cities.