● Led content development and paid social strategy for the bank during the COVID-19 pandemic. We created 114 unique pieces of content, drove over 56,000 visits to our site, had a 313% lift in reach and a 475% increase in shares year over year● Launched an influencer campaign in partnership with a national nonprofit. This campaign beat internal benchmarks by 172% and set the standard for these type of campaigns in the future● Worked with market partners to track booked account value from our local social media campaigns. One giveaway campaign we ran resulted in a 4.9x ROI when compared to our media spend● Supported brand sponsorships like Super Bowl, Girls Who Code and Junior Achievement by creating real-time social content at events● Helped relaunch U.S. Bank on Pinterest which has driven thousands of visitors to our financial education site. Because we relaunched with a thoughtful content strategy and have been consistent about investing in it, Pinterest has become one of our core social platformsSkills: photography, basic design, calendar management, campaign ideation and executionSoftware proficiencies: Adobe InDesign and Photoshop, Microsoft products

● Developed targeted "always on" content for social media channels● Worked with business lines to craft specialized content that met or exceeded benchmarks while staying within their allotted budget● Worked closely with agencies to bring new social media experiences to the bank like our first event streamed through Periscope and our first Facebook canvas ad● Approved social media responses to excited MN Vikings fans on game days

● Developed a cohesive brand look and executed it across a variety of forms such as agendas, travel agendas and invitations for global sales incentive retreats● Edited and prepared stories for a weekly internal employee newsletter● Managed a variety of projects simultaneously and ensured that all deadlines are met

● Created and implemented a social media plan● Designed and ran a contest that resulted in an approximately 20% increase in followers● Created designed content

● Wrote tweets, managed the Twitter account and created designed pins● Grew Twitter account consistently by approximately 30 followers a week● Monitored Google Analytics for our website and newsletter● Improved SEO for our travel content using Google AdWords Keyword Planner● Updated and edited newsletter content● Creating content for MidwestLiving.com and for front-of-book● Fact checked for Best of Midwest and Midwest Living magazines

● Designed a recruitment marketing campaign that included table tents, posters and handouts● Developed a social media plan that increased engagement and posting frequency● Designed programs, awards and name tags for a black tie banquet

Our leadership class organized an adult spelling bee to raise money for the Adult Literacy Center, a Des Moines nonprofit that helps adults improve their literacy skills. These are some of the tasks I was involved with that helped make it a success:● Planned and executed fundraiser that raised approximately $5,000● Tracked and coordinated details to ensure everything was completed● Set up venue● Developed marketing plan for event promotion● Recruited businesses to form teams

● "7-Minute Starter" educational tools▬ project managed the 200+ part project▬ provided detailed editing & design work▬ independently reorganized the entire project to make it more user-friendly▬ independently researched and troubleshot problems▬ extensively used InDesign, Acrobat Pro, Word, PowerPoint and Wordpress ● Organized winning photo contest photos● Worked closely with Sara Sausker and the Creative Department to ensure documents were branded correctly