Jennifer Swanson Email & Phone Number

I have more than 20 years' experience analyzing and researching industries, technologies, patents, and a wide variety of topics to support business development, marketing strategy and product development.

Greater Boston Area

Greater Boston Area

Researching companies, people and industries to support executive recruiters.

Cambridge, Ma, Usa

Provided in-depth research for internal clients in business development, programs, and engineering on markets, competitors, and technologies. Built and promoted market intelligence services to develop project pipeline. Managed research projects and research teams, and mentored students. • Received Personal Accomplishment Award for working with legal team to evaluate, recommend and implement new patent searching program, avoiding external fees.• Using Excel, developed dashboards that summarized data from Department of Defense budget in specific technologies to show total spending. Data was used to support business development and strategic planning.• Managed project team of 4 researchers, providing allocated budget data against defense executive offices’ structures. Created spreadsheet and presented data to the Programs Office for potential business development• Analyzed contract data, locating incumbent vendor, saving company $100K by opting out of government RFP process.• Located and analyzed market data for venture capital, R&D budgets and industry spending for CEO’s presentation to board of directors to support new business strategy.• Member of Library group nominated for Customer Service Award in 2010, 2011; won award in 2012.

Provide strategic intelligence for custom clients, offering primary market and competitive research, analysis and recommendations on a variety of topics and industries. Capable of offering both quantitative and qualitative research and analysis, with deep knowledge of MS Excel and Access and some experience with SPSS. Specialty is enterprise software, but have also completed engagements in healthcare, financial services and high tech markets.

Strategic and marketing consulting, mostly focusing on high tech companies.

Directed custom consulting engagements for major technology providers on go-to-market strategies, market positioning and market requirements.• Created financial quantitative return on investment (ROI) and total cost of ownership (TCO) models in Microsoft Excel and Access to identify potential costs and benefits of security identity management products, used by multiple client sponsors in software and professional services as a sales tool.• Managed, designed and developed multiple versions of return-on-availability model in Excel to demonstrate the effect of different hardware and software components on server availability for IBM, which was successfully used worldwide by sales executives.

Sales support through customer and industry research and analysis. Managed mailing list, analyzed and maintained customer database.

Applied analytical market and competitive research skills to the solution of business problems for marketing, engineering and sales groups.

Bedford, Ma

Provided reference services to MITRE staff.

Cambridge, Ma, Usa

Provided primary and secondary research to support clients requiring competitive intelligence.

Mba, Marketing

MBA with emphasis on marketing

Mls, Library Science

Concentration on competitive intelligence and business to business research.

Ba, Music Theory & Composition

Activities and Societies: Madrigal group, choir, flute and voice lessonsBA in Liberal Arts, concentrating in musical theory and composition.

High School, Music

Activities and Societies: Glee club, field hockey, volleyball, softballHigh school education, with emphasis on music

1-9

Activities and Societies: Field hockey, volleyball, basketball, softball, glee clubLeft after ninth grade