Plate Recognizer is an automatic license plate recognition (ALPR or ANPR) software company that uses machine learning and AI technologies to identify and decipher license plates for corporations, real estate management companies and government agencies in over 90 countries. License plates can be obtained from images or video streams and can be used for parking management purposes through ParkPow, the parent company of Plate Recognizer.- Responsible for the development of the Company’s corporate narrative and messaging pillars and executing this communications program across different channels including private investors, partners, customers and the media- Prepare investor presentations detailing the Company’s business strategy, products and value proposition for its first round of financing- Provide quarterly updates to private investors on the Company’s performance and roadmap - Responsible for writing blogs, product press releases, and partner communications

I worked for a family office that invested primarily in technology and consumer lifestyle start-ups. The Family subscribed to an ESG investment philosophy. - Provided counsel to portfolio companies on their communications programs including relaying major financial events (M&A, buy-outs, and financing) and go-to-market strategies- Produced quarterly reports on portfolio companies to keep the Family apprised of investment performance, industry trends and opportunities- Conducted research on industries and companies that aligned with the Family’s ESG investment philosophy. Presented these findings in reports shared with all investors

Gravitas Communications was a boutique corporate communications agency. As Principal Consultant, I led the Financial Communications and Investor Relations teams.- Developed and executed corporate communications programs for clients that included Google, Saba Software, SpiralFrog and VoloMedia- Programs were focused on increasing the profile of companies, drive customer acquisition, thought leadership and branding through the use of the media, press and industry influencers & analysts- Brought in by Google’s VP of Corp Com to assist with financial communications serving as first contact for financial reporters and setting up protocol for IR and PR to work together- Prepared materials and messaging points for client financial events including mergers & acquisitions, financing, and quarterly earnings- Created crisis management responses, procedures and post-mortem analysis- Participated in Gartner, Forrester and Frost & Sullivan surveys and white papers- Garnered coverage for clients (not including Google) in major publications/distributions including: NY Times, LA Times, Washington Post, WSJ, Seventeen Magazine, Mashable, Wireless Week, MediaPost, VentureBeat, GigaOm, TechCrunch and NPR- Awards and thought leadership programs have resulted in recognition for clients from CTIA, TechCrunch, Stevie’s, Under the Radar and Mobile Showcase

- Managed 15 analyst relationships and participation in surveys including Gartner Magic Quadrant, Forrester Wave and IDC Marketscape; positive movement achieved in every survey- Prepared product press releases, financial communications materials and presentations- Spearheaded program with annual budget of $500K, managed external PR agency and direct report- Successfully helped to change the messaging platform of company to a SaaS company- Led swat team to leverage social media tools to broaden dissemination of news, increase sphere of influence and drive attendance to events and webinars; social media participation and activity increased 400 and 100 percent, respectively- Awards included E2.0 Launch Pad, Stevie’s, CLO Symposium and ComputerWorld; thought leadership speaking opportunities at Enterprise Connect, E2.0, TiEcon and ITExpo

- Implemented a comprehensive investor relations and financial communications program for the company during a time of extensive product introductions and a merger-of-equals- Re-engaged the Company with Wall Street and industry analysts; took management on quarterly road shows targeting both domestic and international buy-side accounts- Managed external corporate communications agency to ensure goals and budgets were aligned- Resulted in stock price doubled during tenure; increased analyst coverage- Managed thought leadership initiatives and programs for executive team to increase visibility- Worked with Senior Management to better articulate the overall corporate strategy, which significantly reduced the perception that the company lacked a “roadmap”

I led the financial communications and investor relations practices for the firm.- Responsibilities included on-going account management and special situation communications for clients such as IMAX, Gaylord Entertainment and United Airlines. - Work included effective communication for constituents including the financial press, investment community and employees. - Responsible for developing and managing thought leadership and speakers’ bureau program for executives, investment conferences and Analyst Days. - Provided crisis management counsel to companies for patent litigation, restructuring and restatements and executive departures.

I was part of the team that helped prepare eBay's IPO, Follow-on offering and subsequently managed the investor and financial communications functions.- Acted as spokesperson for company to all financial media, analysts, and investors- Prepared materials for major financial events: M&A, IPO, Follow-on offering and quarterly earnings- Charged with developing and executing all functions of the IR program to assist executive staff in the initial public offering and to prepare and fulfill the requirements of eBay as a public company. - Proactively established the value proposition of eBay to Wall Street, financial media, partners and analysts via extensive thought leadership programs and customer success stories- Communicated company strategies and initiatives to key outside constituents via press releases, road shows and conferences which resulted in significantly increased coverage and name recognition- Prepared messaging related to sensitive issues such as trust & safety, privacy and morally questionable sale items - Wrote or co-wrote releases for new product, site features and geographic launches- Awarded the Investor Relations Magazine second best IPO IR Program in 1998 and Best Disclosure & Guidance Program in 2000. Received Honorable Mentions in the Best Overall Investor Relations Program and Best Investment Community Meetings categories for 2000

I worked on due diligence and marketing for companies going public (IPO) as well as analyses for mergers and acquisitions (M&A).