Jen Tomashek Email & Phone Number

Minneapolis, MN, US

Greater Minneapolis-St. Paul Area

• Essential partner to stakeholders across the organization, leading strategic planning and the development of key strategic goals and success metrics
• Create and share market insights and strategic recommendations to drive essential growth areas and to achieve business goals
• Inspires creative thinking, motivates behavior and guides execution to ensure deliverables are created using data to inform design

Minneapolis, Minnesota, United States

• Collaborated with multiple departments to implement insight-driven strategic alignment
• Evaluated potential new projects against the strategic plan, managing current projects, and analyzing completed projects to improve current processes
• Optimized corporate partner sales and activation strategies and solutions

Minneapolis, Minnesota

• Project management pertaining to email marketing, mobile app utility, and other strategic business initiatives
• Worked cross-functionally across sales, marketing, and corporate partnerships to evolve overall product experiences
• Designed interesting and functional experiences that surprise and delight for the Vikings product suite across web, mobile, and email
• Innovated new concepts and features for email, App and other business initiatives

Minneapolis, Minnesota

• Drove significant revenue in ticketing, suites, merchandise, events, and partnership sales via targeted marketing campaigns that included email, social, and push notifications
• Revitalized Stadium Tab of the Vikings App with new user experience and interface (UX/UI) design
• Stimulated mobile adoption and usage on game days via sweepstakes, email campaigns, in-game promotion, Express Pickup mobile ordering for merchandise and concessions and in-seat delivery
• Grew engagement of fans through the digital promotion of the Minnesota Vikings App, Vikings Rewards loyalty program and other assets

• Designed print and digital pieces to promote and raise funds for multiple philanthropic organizations founded by current and retired NFL players

Earth City, Missouri

• Designed and developed HTML emails to send to audience segments
• Designed print ads, banners/posters, brochures and social media posts for the organization
• Collaborated with marketing team to create Picked 6 discovery retail program for Lady Rams women’s club

Columbia, Missouri

• Collaborated with the MOJO Ad creative team on visuals for the State of the YAYA (Youth and Young Adult) market 2014-2015 publication. This research on the YAYA market is presented and requested by agencies across the.
• Developed a creative strategy and visual concepts for a fully integrated marketing campaign and presented the campaign to our client, Nestlé Purina.

La Hulpe, Belgium

• Designed visual content for the internal communications narrowcasting system.
• Learned how to produce and edit videos on Adobe AfterEffects and took photographs and edited the pieces for internal and external use.

Bachelor Of Journalism, Journalism, Strategic Communications

Minor in Business Minor in Multicultural Studies

Education record

Studied Belgian history and culture at ULB during study abroad program.