Jennifer Vanderveldt Email & Phone Number

Dallas, Texas, US

Plano, Texas, US

Irving, Texas, US

• Led Michaels growth transformation strategy – a 6-month effort that identified opportunities for profitable growth through favorable CLTV increases with core customers. Presented strategy to Board of Directors..
• Created COE for Customer Analytics. Built team of data scientists, implemented Customer Data Platform (“CDP”) to optimally stitch customer data and enable better prospecting/acquisition of unknown shoppers and better.
• Created COE for Customer Insights. Standardized research methodologies and vehicles supporting actionable customer insights to drive the new strategy. Developed consistent approach for measuring NPS and other.
• General Manager for Michaels Community initiative – developing a CX-driven, peer-to-peer digital engagement and selling platform enabling customers to connect with one another for support, help and transacting.

San Diego, California, US

• General Manager of Petco’s international expansion. Direct report into President.
• Analyzed and unwound company’s unprofitable expansion into Chinese market; expanded distribution into Europe and Lat Am.
• Executed exclusive, wholesale shop-in-shop model with Canadian Tire; business tracking towards >$20M revenue in FY20.

San Diego, California, US

• General Manager of $100M digital membership business on Petco.com and mobile app.
• Improved cohort-based retention trends and identified marketing strategies to increase new customer acquisition.
• Doubled run-rate revenue contribution within six-months (from ~$50M to ~$100M); exceeded targets for auto-ship sales mix to total eComm business by >15%; exceeded budget by >25%.
• Conducted robust analytics to better understand root causes of customer churn (involuntary vs. voluntary) and optimized processes to minimize churn-related occurrences – especially regarding merchandising and supply.
• Migrated team to an Agile product management framework (increasing team productivity by ~20%).
• Translated long-term business strategy into a roadmap of necessary product/system capabilities required to execute.

San Diego, California, US

• Founding member of Petco’s In-store vet business. Created long-term business plan, identified/sourced/executed joint venture agreement with veterinary partner, scaled build out of clinics within existing Petco.
• Led real estate analytics. Established proprietary algorithm optimizing real estate decisions. Data driven approach drove favorable 4-wall economics beating 3rd party selection software by >750bps on average; ~ $100M.
• Corporate development strategic leadership. Developed M&A prioritization funnel, performed due diligence and valuation analysis on several transformational targets in close collaboration with CEO, CFO and PE-backed.

• Pursued independent business opportunities and strategic positioning on behalf of myself and others.
• Wrote/filed a provisional patent application (Serial No: 15/274,768) for a consumer product (pediatric dental device).
• Provided project-based strategic and financial advisory to several start-ups as well as financial reporting, forecasting, budgeting for several professional corporations.

New York, NY, US

• Advised clients (mid/large cap CPG and retail brands) on the impact of contemplated/suggested M&A transactions as well as various capital markets considerations (IPO/follow-on equity, public/private bond issuance, term.
• Co-managed pool of 20+ analysts/associates on various client projects.
• Provided leadership responsibility and accountability for the development of deal-related strategic frameworks, financial analysis and presentation materials to support advisory efforts and board presentations.
• Led J.P. Morgan’s 2012 MBA recruiting effort on behalf of the Consumer Retail IBD – identified, interviewed, hired and trained new associates from a cohort of 150+ qualified candidates.
• Expanded training program and framework to more optimally utilize 15+-person outsourced team in India for deal-specific collaboration and analysis. Select transactional experience includes:
• Sole advisor to Yard House USA, Inc. on its $585M sale to Darden Restaurants, Inc.

New York, NY, US

New York, NY, US

Carlsbad, California, US

• Hired by CEO to lead 10-person cross-functional team through strategic re-design of catering business and online ordering platform.
• Revenue impact of nearly ~$15M in first full year - awarded performance bonus by Board of Directors.
• Operational efficiencies associated with relaunch drove favorable operational leverage of ~200bps by reducing labor time per order, standardizing ingredient-level costing per catering build.
• Developed new marketing campaign and strategy to support re-launch.

San Diego, California, US

• Prepared quarterly BOD reports (actual performance v. forecasts) for start-up with $3M in seed funding.
• Built pro-forma financial projections and drafted investor memoranda resulting in additional $2.0M in private placements.
• Secured an exclusivity agreement with First Data Corporation valued at ~$15M+ for beta version of Company's payment solution.

New York, NY, US

Research Analyst for NYU's Child Study Center (https://nyulangone.org/locations/child-study-center). Analyzed statistical data for numerous academic journal articles supporting a longitudinal, National Institute of Health (“NIH”) funded study of at-risk youth.

Bethesda, Maryland, US

Prepared pro-forma financial forecasts and projected investor returns for a real estate developer with multiple investment funds supporting development in Greater DC metro region.

Master Of Business Administration (Mba), Finance, General

Bachelor'S Degree, Psychology