Jen Visser Email & Phone Number

Mount Vernon, Ia, Us

Mt. Vernon, Ia

College wide marketing, PR, content creation, and lots of strange 'other duties as assigned.' (Mascot costume plastic surgery, anyone?) Working at Cornell has expanded my world of experience from primarily digital marketing to everything print, crisis communications, public relations, photo and drone shoots, emails (so many emails), SMS, and boots on the ground social media coverage. I have a small and mighty team that are always willing to learn and give their best to the efforts to promote this college with beautifully crafted words, gorgeous design, photography, and video, all with an eye to storytelling and maintaining an authentic voice in everything we do.

Cedar Rapids, Iowa

At Stamats I have been working with Higher Education clients to determine digital strategies including website architecture and design, search engine optimization, search engine marketing, social media strategies, web site analytics and how all of these elements tie together to promote a schools' online presence and programs. The client goals and projects are fascinating.Internally I work with the sales team to develop proposal language and strategize which of our services can meet the needs of specific client challenges. I act as a liaison between the design team and web developers to create use case studies/functionality maps for how our designs translate into responsive web sites that meet our clients' needs. I also perform day to day PPC campaign management for Google Adwords and Social Media, SEO analysis, Keyword ranking and analysis, and website health checks. It keeps me busy!

Cedar Rapids, Ia

Worked with clients to improve their presence and performance online through web sites, communications, SEO, SMM, PPC advertising, content development keyword research. Designed and developed web sites in Wordpress, Concrete5 and custom CMS systems. Developed site plans, wireframes, mock-ups and documentation for web sites using Adobe Creative Suite. Worked with database contractor for customized solutions for client needs.Sample sites include:www.BimmRidder.com (Wordpress site with custom database integration)www.HighPropertyManagement.com (Wordpress site with custom data entry types for realty market)www.CRWine.com (Wordpress Site with eCommerce integration)www.SVHAP.org (Wordpress Site with custom data entry types for non-profit organization)www.BassFarms.com (Concrete5 site - optimized content and call-to-action language)

Working on content development for the company's suite of eCommerce web sites that pairs the benefits of organic SEO and usability & conversion. I also work on social media strategies, write, edit and coordinate guests and contests on the company blogs, design, write and send product promotion emails, and design banners and make general web site updates & usability suggestions. We're a small shop, so there's the opportunity to touch aspects throughout the marketing spectrum.

I work with development teams to plan, forecast, develop and implement software and programs for end-users. I coordinate the marketing effort to promote those products to the customer and interact with them to ensure a positive and profitable experience with these tools.

Brought in to manage all aspects of electronic marketing, email communications, newsletters, web sites, etc. Ended up covering the gamut for all marketing services, print, electronic, trade pubs, copywriting, list building, editing and design work. Supervised two interns during summer break.

Design and development of business sites as member of marketing department. Morphed into all forms of electronic marketing & promotion and some assitance on event marketing and print as needed.

Administrative to Quality Assurance Tech to Systems Analyist - database programmer.