Jen Visser

Jen Visser Email and Phone Number

Senior Director of Marketing and Interactive Media @ Cornell College
Mount Vernon, IA, US
Jen Visser's Location
Mount Vernon, Iowa, United States, United States
Jen Visser's Contact Details

Jen Visser personal email

n/a
About Jen Visser

As the Senior Director of Marketing and Interactive Media at Cornell College, I oversee the college-wide marketing, PR, content creation, and branding efforts. I have been in this role for over eight years, and I have a passion for promoting the college's unique value proposition and authentic voice to prospective students, alumni, and the wider community.My core competencies include digital strategy, web development, SEO, SEM, social media, email marketing, and analytics. I have a background in programming and web design, which helps me bridge the gap between technology and executive teams. I also have experience in print, crisis communications, public relations, and photography. I lead a small and mighty team of creative professionals who are always eager to learn and deliver high-quality work. Together, we have successfully launched and managed multiple projects, campaigns, and initiatives that enhance the college's online presence and reputation.

Jen Visser's Current Company Details
Cornell College

Cornell College

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Senior Director of Marketing and Interactive Media
Mount Vernon, IA, US
Jen Visser Work Experience Details
  • Cornell College
    Senior Director Of Marketing And Interactive Media
    Cornell College
    Mount Vernon, Ia, Us
  • Cornell College
    Senior Director Of Marketing And Interactive Media
    Cornell College Jul 2015 - Present
    Mt. Vernon, Ia
    College wide marketing, PR, content creation, and lots of strange 'other duties as assigned.' (Mascot costume plastic surgery, anyone?) Working at Cornell has expanded my world of experience from primarily digital marketing to everything print, crisis communications, public relations, photo and drone shoots, emails (so many emails), SMS, and boots on the ground social media coverage. I have a small and mighty team that are always willing to learn and give their best to the efforts to promote this college with beautifully crafted words, gorgeous design, photography, and video, all with an eye to storytelling and maintaining an authentic voice in everything we do.
  • Stamats
    Senior Digital Strategist
    Stamats Sep 2013 - Jul 2015
    Cedar Rapids, Iowa
    At Stamats I have been working with Higher Education clients to determine digital strategies including website architecture and design, search engine optimization, search engine marketing, social media strategies, web site analytics and how all of these elements tie together to promote a schools' online presence and programs. The client goals and projects are fascinating.Internally I work with the sales team to develop proposal language and strategize which of our services can meet the needs of specific client challenges. I act as a liaison between the design team and web developers to create use case studies/functionality maps for how our designs translate into responsive web sites that meet our clients' needs. I also perform day to day PPC campaign management for Google Adwords and Social Media, SEO analysis, Keyword ranking and analysis, and website health checks. It keeps me busy!
  • De Novo Alternative Marketing
    Digital Strategy Consultant
    De Novo Alternative Marketing Jul 2012 - Jul 2013
    Cedar Rapids, Ia
    Worked with clients to improve their presence and performance online through web sites, communications, SEO, SMM, PPC advertising, content development keyword research. Designed and developed web sites in Wordpress, Concrete5 and custom CMS systems. Developed site plans, wireframes, mock-ups and documentation for web sites using Adobe Creative Suite. Worked with database contractor for customized solutions for client needs.Sample sites include:www.BimmRidder.com (Wordpress site with custom database integration)www.HighPropertyManagement.com (Wordpress site with custom data entry types for realty market)www.CRWine.com (Wordpress Site with eCommerce integration)www.SVHAP.org (Wordpress Site with custom data entry types for non-profit organization)www.BassFarms.com (Concrete5 site - optimized content and call-to-action language)
  • Clickstop, Inc.
    Content Team Leader
    Clickstop, Inc. Sep 2010 - Jul 2012
    Working on content development for the company's suite of eCommerce web sites that pairs the benefits of organic SEO and usability & conversion. I also work on social media strategies, write, edit and coordinate guests and contests on the company blogs, design, write and send product promotion emails, and design banners and make general web site updates & usability suggestions. We're a small shop, so there's the opportunity to touch aspects throughout the marketing spectrum.
  • Godaddy.Com
    Product Manager
    Godaddy.Com Dec 2006 - Sep 2010
    I work with development teams to plan, forecast, develop and implement software and programs for end-users. I coordinate the marketing effort to promote those products to the customer and interact with them to ensure a positive and profitable experience with these tools.
  • Nsca
    E-Marketing Manager
    Nsca Nov 2005 - Nov 2006
    Brought in to manage all aspects of electronic marketing, email communications, newsletters, web sites, etc. Ended up covering the gamut for all marketing services, print, electronic, trade pubs, copywriting, list building, editing and design work. Supervised two interns during summer break.
  • Fiserv Insurance Solutions
    Web Developer
    Fiserv Insurance Solutions Nov 2001 - Oct 2005
    Design and development of business sites as member of marketing department. Morphed into all forms of electronic marketing & promotion and some assitance on event marketing and print as needed.
  • Pmx Industries
    Systems Analyst
    Pmx Industries 1995 - 2001
    Administrative to Quality Assurance Tech to Systems Analyist - database programmer.

Jen Visser Skills

Blogging Email Marketing Online Marketing Wordpress Digital Marketing Content Management Google Adwords Seo Digital Strategy Sem Copywriting Social Media Marketing Marketing Cms Social Media Marketing Strategy Web Marketing Marketing Communications User Experience Web Design Photoshop Google Analytics Css Analytics Usability Website Development Dreamweaver Web Applications Web Development Graphic Design Keyword Research Advertising Content Strategy Ppc Content Development Web Project Management Php Adobe Creative Suite Newsletters Digital Media Online Advertising

Jen Visser Education Details

Frequently Asked Questions about Jen Visser

What company does Jen Visser work for?

Jen Visser works for Cornell College

What is Jen Visser's role at the current company?

Jen Visser's current role is Senior Director of Marketing and Interactive Media.

What is Jen Visser's email address?

Jen Visser's email address is li****@****ser.com

What is Jen Visser's direct phone number?

Jen Visser's direct phone number is +131989*****

What schools did Jen Visser attend?

Jen Visser attended University Of Iowa.

What are some of Jen Visser's interests?

Jen Visser has interest in Welzijn Van Dieren, Milieu, Welzijnsvoorzieningen.

What skills is Jen Visser known for?

Jen Visser has skills like Blogging, Email Marketing, Online Marketing, Wordpress, Digital Marketing, Content Management, Google Adwords, Seo, Digital Strategy, Sem, Copywriting, Social Media Marketing.

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