Jen Gaines Email & Phone Number

Boston, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

• Core communicator and strategy point person around all client media relations programs including how media relations can be used as a business advantage• Relied upon to ensure all pitches are being effectively communicated to the media• Consistently cultivating and managing relationships with media• Oversee and train other team members and their pitching efforts• Prepare clients before media opportunities• Represent Inkhouse in new business pitches as media expert

Waltham, Ma, Us

• High-level media outreach on behalf of clients• Identify and develop client storylines to ensure media appeal• Manage flow of news from client to media • Develop and cultivate existing relationships with all target press on behalf of clients• Oversee other team members and their pitching efforts• Craft briefing materials and prep clients for media opportunities• Edit all written content for consistency and to ensure they are compelling for the media

Waltham, Ma, Us

• Handled a large bulk of the media outreach on behalf of clients• Identified new targets and help develop client storylines• Developed and cultivate existing relationships with all target press on behalf of clients• Alerted clients to breaking news and relevant trends for potential pitch opportunities

Waltham, Ma, Us

• Core media relations person on account spanning top tier media, trades and local outlets• Main, day-to-day client contact• Run client calls• Write content including press releases, bylines and blog posts• Contribute to client PR strategy plans• Mentor junior staff and role model positive InkHouse values and behaviors• Stay on top of client and industry news – leverage it for regular proactive outreach to reporters on behalf of clients • Suggest social media ideas and stay up-to-date on new social media platforms/ideas/information

Waltham, Ma, Us

• Owned media outreach to local, trade and national press• Wrote press releases, bylines and pitches• Owned media lists and kept them updated• Core social media practitioner• Managed client social media profiles • Identified opportunities through listening post• Conducted seeding and syndicating • Stayed up-to-date on PR trends and client trends• Prepared briefing sheets in advance of press calls and meetings • Monitored for industry and client news• InkHouse blog contributor- 3 times per year

Waltham, Ma, Us

• Crafted pitches and develop press releases and byline articles• Conducted targeted media outreach• Prepared briefing sheets in advance of press/analyst calls and meetings • Monitored for industry and client news each morning, afternoon and evening• In charge of awards and speaking opps for clients• Owned developing and updating media lists• Core social media practitioner• Managed client social media profiles • Identified commentary opportunities through listening post• Conducted seeding and syndicating • Stay up-to-date on PR trends and client trends• InkHouse blog contributor- 3x per year

Waltham, Ma, Us

• Worked on accounts spanning across the defense technology, commercial real estate/architecture and consumer industries including three Fortune 500 companies• Worked with teams to organize and track deadlines for clients• Monitored for client news coverage• Prepared news scans for clients specific to industry & appropriate trends• Participated in client calls, including preparation of action items and memos resulting from calls• Prepared media lists• Performed writing tasks as necessary (press releases, interview briefing books, interview requests, speaking opportunity requests, award applications, etc.)

Framingham, Ma, Us

Merchandising Executive Development Program (MDP)• Analyzed sales trends• Created class level weekly shipping strategies• Evaluated in-store and competitors’ merchandise selections• Acted as a liaison between distribution centers and Buyers

Boston, Massachusetts, Us

• Authorized and programed all public service announcements for 7 NBC & CW56 - WHDH/WLVI• Led Speakers' Bureau by coordinating emcee requests for organizations and PR agencies with 7News talent• Prepared sections of the FCC reports quarterly• Managed publicity elements, marketing strategy and event production of all station-sponsored activities for American Cancer Society’s Making Strides Against Breast Cancer Walk, Project Bread’s Walk for Hunger, Project Bread’s Holiday Helping Campaign, Best Buddies Challenge and the Boys & Girls Club Unity Weekend• Arranged client ticket requests for NBC late-night shows• Handled all of viewer relations and programming changes• Hired and managed all PR interns• Wrote and distributed press releases to local and national media contacts• Updated and maintained the WHDH community calendar events and weekly public affairs show overviews on the WHDH website• Oversaw volunteer recruitment for all station-sponsored events• Coordinated promotional items for all station-sponsored events• Managed and led the station’s tour program for school groups and organizations

Boston, Massachusetts, Us

• My intern team created a presentation to rebrand the Boston Building Improvement District (BID) that CEO Joan Schneider arranged for us to present to the client• Supported all work with Public Affairs, Corporate & Education sector clients• Pitch and follow-up media opportunities and secured outlets such as NECN, FOX and the Boston Globe• Developed media lists and briefing documents• Created all content, multimedia and links for monthly social media publication calendars

Worked directly under British music impresario, Hugh PhillimoreLittle Rose Management• Assisted with the daily management of Irish pop-rock singer Imelda May tending to her needs (wardrobe, tour dates, hotels)• Communicated with record labels and agents such as Sony, Decca Records and UniversalSound Advice• Handled the booking of artists and coordinating live shows for private parties for high-class aristocrats/corporate events• Built relationships with event planners and booking agents• Handled Talent on site of showsCornbury Music Festival• Managed the Festival website & Newsletters on MailChimp and worked to boost audience readership• Managed all Social Media including Facebook & Twitter including announcing the festival lineup and tending to all fan questions and comments

Boston, Massachusetts, Us

• Researched for and wrote promotional blurbs for non-profits' events to post on website• Screened and logged all PSAs and decide which to air• Responded to all program feedback regarding Channel 7 including WHDH-NBC, CW56 and THIS-TV via phone and e-mail• Led or assisted in station tours and taught students about the station and internships• Worked as event staff at station sponsored events such as the Making Strides Against Breast Cancer Walk and 7News Night at Wang Theatre• Recorded programming lineup• Conducted media mention searches

Boston, Ma, Us

• Wrote and edited program books, press releases and website pages• Updated press clipping database• Conducted guerrilla marketing campaigns• Tracked audience feedback• Compiled press kits• Helped coordinate donations to non-profit company events

San Franciso, Ca, Us

Helped grow start-up t-shirt company from RI by promoting use of Teespring.com to other students and organizations at BU

Bachelor Of Science, Communication (Public Relations), Magna Cum Laude

Minor, Business Administration And Management

Study Abroad, Public Relations Internship Program