Jennifer Weiler Fimbres Email & Phone Number

San Diego Metropolitan Area

Carlsbad, California, United States

RESPONSIBLE FOR THE CREATION AND SUCCESS OF CLEVERMADE’S TOP-PERFORMING CATEGORIES EQUALING 80% OF THE COMPANY'S TOTAL SALES.• Cross-functional team Leader partnering with Sales, Marketing, Operations, Ecomm, and Product Teams to effectively manage the majority of the company’s profit-driving categories.• Developed product strategy to drive sales and profits by examining assortments (internally and externally), increasing profit margins, and developing quality products to secure programs with CM’s Top 7 Retailers: Costco, Sam’s Club, Target, Walmart, Lowe’s, Home Depot, and Amazon.com.• Drove internal development and timelines of product lines from ideation to costing, development, positioning, sales strategy, marketing, and roll out to retailers with a key focus on developing clever and innovative products.• Decided color and pattern direction for laundry and storage items by following trend forecasting, attending key trade shows, conducting internal/independent surveys, market research, and knowing the categories inside and out.

San Diego, California, United States

SENIOR PROJECT MANAGERLC MARKETING / SAN DIEGO, CA / 2015 – presentLEAD NUMEROUS PROJECTS WITH MAJOR NATIONWIDE GROCERY AND CPG COMPANIES.• Key lead on NFA Foods 100% plant-based vegan egg patty and sandwich.• Partner with R&D team, Food Scientists, ingredient suppliers, investment groups, and internal team to bring this revolutionary product to market.• Project development with key buyers at Kroger, Whole Foods, Ralphs, and Wakefern to develop multiple private label programs including entrees, side dishes, and plant-based meals.• Source and establish relationships with new vendors, ingredient supplier, manufacturers, and retailers alike to increase our portfolio and profits. • Presenter extraordinaire, content creator, relationship builder, behind the scenes magic maker (think trade show planning and key accounts meetings), ghostwriter for multiple social media and company blogs, and multi-tasking mamma.•. Content writer for social media blogs and targeted marketing email campaigns

Poway, Ca

PRODUCT LINE MANAGERSTM BAGS / POWAY, CA / 2013 – 2014DEVELOPED STRATEGIC DIRECTION FOR CURRENT AND FUTURE LAPTOP AND TABLET BAGS THROUGH THOUGHTFUL DESIGN AND DEVICE PROTECTION.• Collaborated with Australian and Vietnamese counterparts to design and launch Annex Collection- a stylish line with supreme protection. • Communicated with sourcing, marketing, and design teams to create high- quality, feature-rich, on-trend bags at competitive price points.• Traveled to home offices (Australia) and various domestic and international trade shows to launch and promote product.

Greater San Diego Area

• Work on extremely tight timelines and shift priorities to deliver competitive programs on time while increasing private brand penetration and margin rate• Partner closely with QA, Sourcing, and Design to develop and deliver high quality, safe and innovative product with value to the pet parent• Analyze competition and work with trend forecasters to find open opportunities that help to put Petco ahead of its competition while exceeding the needs and expectations of the customer• Travel abroad to expedite high priority programs and communicate expectations to factories• Line Management of multiple high volume programs• Present high level strategy and trend research for future development through group presentations and design boards• Pitch developmental ideas to entire team including Directors and VP level for Senior Leadership buy in and feedback

Greater San Diego Area

PETCO Corporate, San Diego, CA Jan 2010-currentAssociate Merchandise Manager, Dog Supplies Division• Instrumental in driving sales by developing effective product strategies and working to execute aggressive shop initiatives towards a (number not to be disclosed publicly) shop sales goal• Partner closely with Advertising, Marketing, Inventory and Space Management departments to offer best in class shopping experience to the Petco customer• Improved sales in Training category by 20-25% through creative merchandising strategies, improved in-stocks, and forward buys to help Shop 5 to be the #1 shop in the company• Instrumental in bringing in and executing one the largest Dog Supplies initiatives in 2010- a first to market ultrasonic trainer that has the potential to drive sales by an additional (number not to be disclosed publicly) • Collaborate with vendors to negotiate programs, cost reductions, and leverage marketing support that help grow the business and drive sales improvement over previous years • Actively research and provide competitive information to help Petco maintain its position as an industry leader in the Pet Industry

- Key player in the development and follow-thru of the well received Hovercraft 2 Luggage collection (to be released in 2010)- Determined pricing, position, and design direction of various collections with input from key stakeholders-Researched and created Product Briefs designed to map out the direction, design and cost along with the technical requirements of each product before it was created by the design team and sample room- Created and maintained vital company documents such as the Product Line Plan, Product Information sheets and the Sales Sample Order which were utilized by various different departments- Determined content, presentation, and direction of bi-annaul Sales Meeting along with support for numerous industry trade events

Tweel Home Furnishings is a designer and manufacturer of Bath and Kitchen Ensembles as well as Home AccessoriesLicensing Coordinator (2006-2007)- Selected and developed top patterns in the bath accessories division sold at major home retailers nationwide- Helped to grow and expand the business by facilitating licensing contracts between major brands and company productsProduct Developer (2005-2007)- Instrumental in the development of the April Cornell at Home line and B.Smith table linen collection exclusively featured at Bed Bath & Beyond- Designed layout and content of company presentations (concept boards, PowerPoint presentation and catalogs) shown to major accounts such as Bed Bath & Beyond, JCPenney, and Walmart during New York Home Textiles Week- Created innovative product that drove sales by channeling needs of buyers and working directly with overseas factories to follow vision through