My role at Oceana Canada focuses on leading outreach across our digital channels and managing a small team to see it implemented . I have successfully increased the size and engagement of our digital community and helped achieve campaign victories. Key production highlights include building a microsite to create a virtual real-time expedition experience at ProtectOceans.ca. I also manage the production of videos, create campaign branding, develop and oversee the implementation of social… Show more My role at Oceana Canada focuses on leading outreach across our digital channels and managing a small team to see it implemented . I have successfully increased the size and engagement of our digital community and helped achieve campaign victories. Key production highlights include building a microsite to create a virtual real-time expedition experience at ProtectOceans.ca. I also manage the production of videos, create campaign branding, develop and oversee the implementation of social strategy and email outreach as well as support the creation of reports. Show less

In this role, I focused on establishing Oceana Canada's digital presence, creating and sharing content across social, web and email. I established a unique Canadian and ocean conservation voice on the organization's channels and curated posts and created content to support this narrative. I also Implemented policies and procedures to track and report on community growth and engagement.

I developed a communication strategy to help meet fundraising goals. To this position, I brought creative ideas to expand the reach of key messaging and keep donors connected with the organization’s charitable work in developing countries.Key Accomplishments• Developed a communication strategy to support the launch of a new program. • Conducted website assessments to improve information design. • Wrote video scripts and press releases that increased brand awareness.

I helped manage an award winning children’s website and supported the communication needs of a community-focused organization. Using CMS tools and my knowledge of HTML, CSS and the Adobe Creative Suite, I created content that expanded the brands recognition and delivered on fundraising goals. Through digital advertising and community management, I drove traffic to key web properties and created an engaged membership experience. Key Accomplishments• Script writing and… Show more I helped manage an award winning children’s website and supported the communication needs of a community-focused organization. Using CMS tools and my knowledge of HTML, CSS and the Adobe Creative Suite, I created content that expanded the brands recognition and delivered on fundraising goals. Through digital advertising and community management, I drove traffic to key web properties and created an engaged membership experience. Key Accomplishments• Script writing and production management of a viral video series with over six million views on YouTube.• Development of a dynamic children’s blog that has high member engagement and posts with first page search ranks. • Creating and implementing a social media strategy that has grown a large engaged community of followers. Show less

I wrote, edited and sourced reference material for books, literature reviews and grant applications on such topics as women’s studies, mental health and immigration. Within this role, I worked independently and managed multiple projects under tight deadlines.

I provided support for special needs youth in a residential setting. As part of a dedicated team, I helped create a supportive environment for children that encouraged educational and life skill development.