As Co-Founder, my duties include oversight of strategy and operations while recruiting and managing Silkworm’s database of talent ranging from Fashion and Beauty to Food and Technology. Silkworm Social is an influencer talent agency representing a collection of the most notable & up and coming voices. Our mission is to link influential, prominent, and persuasive content creators with the brands they love. The result is custom content that engages consumers while meeting our clients' business objectives.We are dedicated to the growth and development of our talents’ careers and brands through readership, brand opportunities and unique VIP experiences. Our activations are successful because we entwine influencers with the brands they love, and brands with the consumers they’re trying to reach.

Spearheaded the strategy, execution, analysis and reporting of influencer marketing programs for a number of Fortune 500 companies and other well known organizations including: Dell, Intel, Adobe, DSW, Alienware, LG, Vonage, Cooking Planit, and MonsterHelping brands leverage earned media to engage and influence buyers, build brand preference, and generate demand. • Creating Brand Advocates– built a network of brand ambassadors who influence the purchasing decisions of our clients’ end-user• Building Awareness – created programs to build brand awareness, buzz and excitement while driving engagement with the target audience• Driving Demand – managed the creation, distribution and promotion of third-party reviews and endorsements to build brand preference, lead generation, and sales• Executed 2016 influencer program for Dell and Intel that garnered 84.2M impressions and drove over 16,000 visits to online sales channels• Executed a holiday engagement program that resulted in over 31,000 direct engagements with the target audience and 27% new customer acquisition rate

My responsibilities included building the equity and long-term profitable growth of CheckingFinder.com, a financial brand.- Responsible for the overall strategic direction and P&L management - Assisted in the development of the go-to-market strategy and brand blueprint - Developed and executed an integrated communications plan including vendor selection and contract negotiations, creative development and tactical implementation. - Led cross-functional teams in the website redesign integrating results from usability testing to optimize performance and sales. - Assisted in the development of PR strategy whose efforts garnered high profile press from the Today Show, USA Today, Kiplinger, and The New York Times. - Developed sales enablement materials including sales presentations and training- Created and managed customer service group through a call center and online tech support. Awards & Recognition:- Awarded company recognition (Interdependence Award) - CheckingFinder.com “Best of Show” by Finovate- 2010 Webby Awards Official Honoree- Industry recognition also included 2008 BankNews “Innovative Solutions Award for Best Online/Remote/Mobile Solution”, Online Banking Report’s “Best Financial Lead Generation Sites” of 2008

Developed, coordinated and executed outbound communication strategies for business unit products utilizing the internal and external expertise and services of advertising agencies, e-commerce team, product management, photography, PR firms and copywriters.Awards & Recognition:- 2006 Tempo Award, Second Place – Marketing (Business Direct Mail Less Than $500/M)- 2006 Tempo Award, Third Place – Creative (Business Direct Mail Less Than $500/M)