Jennifer Wilkins Email & Phone Number

United Kingdom

London, England, Gb

• Develop and maintain the Hobbs values, brand guidelines and internal training resources.• Manage and plan the seasonal content calendar with a digital-first approach to raise brand awareness and drive sales.• Implement the content strategy and provide copy for all channels, including but not limited to, website, email, social, direct mailers, press releases and retail communications.• Use online and social media insights to inform all content planning and creative executions.• Manage the day-to-day running of the social media channels to drive engagement and brand reach.• Create art direction briefs for photographers, filmographers and influencers to ensure brand content consistency.• Design creative assets, film, produce and edit video content.• Identify influencers and brands for collaborations and partnerships.• Collaborate with multiple teams within the business, including Ecommerce, Retail, Buying and Design to ensure consistent brand and product storytelling.• Contribute to and provide content insight reports when required.• Manage the Brand Copywriter and content team interns.

London

• Developed new art direction for campaign and product photography• Co-created concept and visual guidelines for Harvey Nichols Edinburgh pop-up shop

London, Gb

• Created content on an ad-hoc basis to support seasonal campaigns across social, website and blog• Styled and photographed still life photoshoots, following the brand aesthetic

London, Gb

London, Gb

• Worked with the Group Head of Social and Social Media Manager to create and deliver the group content strategy for all social media channels• Translated seasonal events, fashion trends, consumer insights and brand requirements into a social media content calendar• Worked with the group brand team and Social Media Manager to develop New Look’s tone of voice and visual guidelines• Managed all content idea development and creation for social media channels• Developed a strong visual aesthetic to communicate brand priorities• Coordinated, art directed and photographed all in-house social media shoots• Ensured group tone of voice and brand guidelines were delivered through all social media content (UK and internationally)• Provided visually engaging paid social assets when needed• Provided social media guidance to local markets• Briefed and collaborated with external content creation agencies/photographers when needed, providing art direction and feedback• Collaborated with the group design team to develop highly creative and innovative approaches to content• Worked with influencers on key campaigns, providing briefs and capturing content• Provided live event coverage, including Wireless music festival and campaign photoshoot behind-the-scenes content

San Francisco, Ca, Us

• Creative Lead on LoveGold, a jewellery brand for the World Gold Council• Copy Lead on Forevermark, a De Beers company• Copywriter on Swatch, Lancôme, MINI, EE, Sainsbury’s, Fiat and Nike• Provided multi-channel content strategies for various clients• Concepted campaigns and content • Created briefs for influencers, photographers and filmmakers • Planned and established editorial processes• Produced content plans and schedules• Provided copy for blogs, editorials, films, websites, ecommerce, social media and advertising• Created and maintained brand tone of voice guidelines • Managed junior and freelance writers• Published content and provided community management when necessary

London, Gb

• Junior Copywriter on Next, RoC Skincare and Johnson & Johnson• Supported the Marketing Director with press events• Maintained the company website and social channels• Coordinated content for the global company newsletter • Wrote the PR newsletter• Produced competitor reports on potential new clients • Managed diaries for the Managing Director, COO and People Director

• Performed in educational plays endorsed by the NHS, about health, sex and relationship issues aimed at 11-18 year olds• Facilitated workshops to encourage discussion and debate• Devised and wrote new material in collaboration with team members• Liaised with schools and co-ordinated bookings• Completed general administration when needed