Jen Gilbert (She/Her/Hers) Email & Phone Number

Des Moines, Iowa, United States

Moxie merged with Two Rivers Marketing in January 2024.

Waterloo, Iowa Area

Waverly, Iowa

• Created customer-centric content, managed projects and ensured compliance for B2B insurance and retirement product lines• Created content to effectively market wealth management products and services to financial advisors, consumers and internal audiences• Wrote copy for a variety of print and digital materials, including web pages, brochures, sales aids and more • Oversaw production of materials and collaborated with internal production team, freelance graphic designers and ad agencies• Synthesized complex information into easy-to-understand materials that functioned as sales enablers• Worked as part of cross-functional marketing communications team• Served as communications manager on a complex financial regulatory project

Cedar Falls, Iowa

For eight years, I worked in the copy and PR department of this agency, specializing in healthcare, nonprofit, higher education and financial services marketing.• Wrote copy and worked as part of creative team to develop effective, integrated advertising campaigns • Lead proofreader responsible for ensuring all designed materials met standards before being sent to clients/print • Wrote content for print, digital, outdoor, point-of-sale, newsletters, magazines, fundraising case statements and annual reports, as well as radio, TV and long-form video • Worked on branding strategies, namings, taglines and marketing plans • Consistently met deadlines and budgets and exceeded productivity goals • Clients represented healthcare, financial services, higher education, manufacturing and nonprofit industries

Cedar Falls, Iowa

• Responsible for all marketing and public relations for independently owned restaurants and bars • Wrote copy for and oversaw production of radio, print, outdoor, online, TV and point-of-sale advertising • Managed 12 brands and a $500,000+ annual budget • Purchased and placed media to promote all venues • Wrote and distributed press releases and managed media relations• Developed, promoted and implemented promotions and events • Managed four-person marketing department

Waterloo, Iowa

• Beat reporter covering local business news and localizing national stories • Responsible for monthly up-fronts • Edited special sections and niche publications

Oxford, Mississippi

Editor: Restaurant Marketing magazineAssistant Editor: Nightclub & Bar Magazine• Responsible for all editorial content of bimonthly, national trade magazine • Assigned and edited all articles for house and AP styles • Hired and supervised staff and freelance writers • Wrote cover stories, features and departments, as well as marketing materials• Assisted with planning, promoting and implementing national trade show of 40,000+ attendees

Miami Lakes, Fl

• Created scripts for promotional messages-on-hold, in-store promotional tapes and radio advertising • Managed accounts and wrote for approximately 200 clients