Jen Gilbert (She/Her/Hers) Email & Phone Number

Des Moines, Iowa, United States

Moxie merged with Two Rivers Marketing in January 2024.

Waterloo, Iowa Area

Waverly, Iowa

• Created customer-centric content, managed projects and ensured compliance for B2B insurance and retirement product lines
• Created content to effectively market wealth management products and services to financial advisors, consumers and internal audiences
• Wrote copy for a variety of print and digital materials, including web pages, brochures, sales aids and more
• Oversaw production of materials and collaborated with internal production team, freelance graphic designers and ad agencies
• Synthesized complex information into easy-to-understand materials that functioned as sales enablers
• Worked as part of cross-functional marketing communications team

Cedar Falls, Iowa

• For eight years, I worked in the copy and PR department of this agency, specializing in healthcare, nonprofit, higher education and financial services marketing.
• Wrote copy and worked as part of creative team to develop effective, integrated advertising campaigns
• Lead proofreader responsible for ensuring all designed materials met standards before being sent to clients/print
• Wrote content for print, digital, outdoor, point-of-sale, newsletters, magazines, fundraising case statements and annual reports, as well as radio, TV and long-form video
• Worked on branding strategies, namings, taglines and marketing plans
• Consistently met deadlines and budgets and exceeded productivity goals

Cedar Falls, Iowa

• Responsible for all marketing and public relations for independently owned restaurants and bars
• Wrote copy for and oversaw production of radio, print, outdoor, online, TV and point-of-sale advertising
• Managed 12 brands and a $500,000+ annual budget
• Purchased and placed media to promote all venues
• Wrote and distributed press releases and managed media relations
• Developed, promoted and implemented promotions and events

Waterloo, Iowa

• Beat reporter covering local business news and localizing national stories
• Responsible for monthly up-fronts
• Edited special sections and niche publications

Oxford, Mississippi

• Editor: Restaurant Marketing magazineAssistant Editor: Nightclub & Bar Magazine
• Responsible for all editorial content of bimonthly, national trade magazine
• Assigned and edited all articles for house and AP styles
• Hired and supervised staff and freelance writers
• Wrote cover stories, features and departments, as well as marketing materials
• Assisted with planning, promoting and implementing national trade show of 40,000+ attendees

Miami Lakes, FL

• Created scripts for promotional messages-on-hold, in-store promotional tapes and radio advertising
• Managed accounts and wrote for approximately 200 clients