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With a passion for leading innovation in the life sciences industry, I have dedicated my career to driving initiatives that accelerate research timelines and enhance patient outcomes.With over five years of experience in clinical trial operations, I bring a broad understanding of drug development, strategic thinking, and a proven track record of translating business needs into effective technology solutions. I excel in influencing without authority and managing senior-level stakeholders, leveraging strong communication skills to present information confidently and effectively.I am excited to continue leading innovation in clinical research, leveraging cutting-edge technologies and strategic partnerships to push the boundaries of what's possible. I am passionate about positively impacting patient lives and am committed to contributing to the future of healthcare through innovation and collaboration.EXECUTIVE SKILLSTechnology Roadmap — Product Management — Agile Methodology — Digital Innovation — Technology Integration — Vendor Evaluation — Cross-functional collaboration — Project Management — External Engagement — Strategic Marketing — Product Marketing — Partnership Management — Clinical Research — Budget Management — Survey DeploymentADDITIONAL EXPERIENCEBefore 2012, I held multiple industry technology product marketing and management roles with increasing accountability.
Novartis
View- Website:
- novartis.com
- Employees:
- 79781
- Company phone:
- +41 61 324 11 11
- Company email:
- eric.althoff@novartis.com
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Clinical Digital Innovation And Ai Strategy LeaderNovartisNew York, Ny, Us
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Clinical Digital Technology LeaderNovartis 2021 - PresentBasel, Baselstadt, Ch➛ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 - 𝗠𝗮𝘆 𝟮𝟬𝟮𝟰 – 𝗣𝗿𝗲𝘀𝗲𝗻𝘁Lead Life Cycle Management for multiple tech products, ensuring strategic alignment and continuous improvement with cross-functional teams. I facilitate Voice of Business forums, fostering stakeholder collaboration and ensuring audit readiness for our tech products.➛ 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗶𝗮𝗹𝘀 & 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗨.𝗦. 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 - 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟮 – 𝗠𝗮𝘆 𝟮𝟬𝟮𝟰Led innovative late-stage clinical research and enhance engagement with HCPs and patients. Key contributions include pioneering social listening frameworks, developing HCP engagement strategies, and accelerating rural clinical trials.➛ 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗙𝗲𝗮𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗨.𝗦. 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 - 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟭-𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟮Built a comprehensive trial planning knowledge center with scalable assets and sourced digital tools to expedite research design, improving Phase IIIb/IV trial feasibility. Curated a preferred feasibility tech vendor list, enhancing vendor quality and site selection efficiency.
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Recent Speaking EngagementsFreelance 2019 - Present𝟮𝟬𝟮𝟰 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀➛ Roundtable Contributor - MM&M Trend Talks - Various Topics Related to Pharma Marketing➛ Panelist - Marcus Evans Evolution Summit - "Tactics for Developing a Strong Sponsor-Site Relationship"➛ Panelist - Patients as Partners in Clinical Research - "Optimizing the Integration of Mobile and Patient-Facing Technologies in Clinical Trials for Improved Accessibility, Flexibility, and Streamlined Study Designs"𝟮𝟬𝟮𝟯 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀➛ Webinar Speaker - AMG World - "Transforming Clinical Trials through AI/ML Virtual Roundtable"➛ Roundtable Contributor - MM&M Trend Talks - "Using Innovative Technology for HCP Engagement."➛ Panelist - Informa Decentralized Clinical Trial Summit - "How to Maintain the Human Connection and Foster Engagement and Diversity with DCT"➛ Speaker - The Conference Forum Mobile Tech in Clinical Trials / dPharm – "Engaging with Sites to Better Implement Mobile Technologies in Trials."➛ Moderator - Fierce Clinical DCT Summit – "How to bring sites onboard for decentralized clinical trials."➛ Chairperson - AMG World Disruptive Technology for Clinical Trials "Shaping the Future of Clinical Trials through Smart Technologies to Optimize Patient Experience"𝟮𝟬𝟮𝟮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀➛ Panelist - Fierce Clinical Decentralized Clinical Trial Summit - "Digital Technologies and Patient Safety"➛ Panelist - AI in Clinical R&D - "A.I. in Clinical Trials
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Fractional Chief Marketing Officer & Senior ConsultantThe Bracken Group 2019 - PresentNewtown, Pennsylvania, UsAs a Fractional Chief Marketing Officer (CMO) and Senior Consultant, I've had the privilege of leading fractional CMO roles for innovative companies in AI and real-world data while providing life sciences consulting services. In these capacities, I've made significant contributions to branding, messaging, and content strategies that have propelled startups to success and provided strategic guidance to biotech firms navigating New Drug Application (NDA) submissions.Here are some key highlights of my accomplishments:➛ Developed a core messaging platform for a generative artificial intelligence client, which informed subsequent content, product marketing, and website strategies for a successful launch.➛ Orchestrated an omnichannel marketing campaign addressing healthcare inequities, seizing a time-sensitive business opportunity in the social determinants of health (SDOH) space.➛ Authored a Digital Marketing for Life Sciences Technology e-book, leading to a 10% increase in lead generation for the marketing agency.➛ Introduced a diversity score indicator dashboard for a data analysis project, assisting sponsors in evaluating clinical trial diversity and inclusivity against industry benchmarks.➛ Crafted a 12-month content strategy for a digital health startup, resulting in a 20% improvement in pipeline growth related to marketing content downloads. -
Global Marketing Director - Iqvia TechnologiesIqvia Jan 2020 - Mar 2021Durham, North Carolina, UsIn my role as Global Marketing Director at IQVIA Technologies, I played a pivotal role within the inaugural organized product marketing group. Working closely with the strategic sales partner team, I provided essential marketing support to strategic, system integrator, technology, and agency partners.Some of my key responsibilities and achievements include:➛ Spearheading the creation and management of a partner marketing program, which successfully attracted and engaged system integrator, technology, and agency partners, including the strategic partner Salesforce.➛ Managing the partnership with Belong, an Israeli-based startup, facilitating the development and commercial resale of their patient engagement product. This effort resulted in a built pipeline and one successful sale.➛ Contributing to the success of the inaugural Tech IQ conference by demonstrating strong event management skills while also fulfilling core marketing responsibilities.➛ Overseeing the global Salesforce relationship for IQVIA, ensuring seamless coordination and integration of clinical and commercial products sold jointly by both companies.➛ Organizing and executing participation at various tech conferences, including the Tech IQ event, to showcase IQVIA's offerings and foster strategic partnerships within the industry. -
Special Projects Consultant - Global Oncology Marketing - KeytrudaMerck Jan 2019 - Dec 2019Rahway, New Jersey, UsAnalyzed data to develop pre-FDA approval campaign content and managed a budget of $800K across 16 agencies. Additionally, I supported pre-launch commercialization efforts for Keytruda by conducting a KOL social listening exercise to inform engagement strategy for HCPs. -
Global Clinical Digital Innovation LeadSanofi Jan 2018 - Dec 2018Paris, France, FrLed innovation efforts for site and investigator satisfaction, including developing strategies to scale and measure digital recruitment campaigns that contributed to improved clinical trial outcomes.➛ Successfully piloted the Veeva Vault content management platform for study start up as project manager and administrator. ➛ Created and facilitated train-the-trainer sessions across Asia, evangelizing and training over 300 clinical staff on digital innovation change management. ➛ To improve future projects, developed and deployed a Site Satisfaction Survey and conducted a Qualtrics survey of over 200 Sanofi investigators and site staff, applying quantitative analysis to curate results for the Executive Steering Committee. -
Global Product Marketing Director Patient CloudMedidata Solutions 2016 - 2018New York, Ny, UsOptimized digital health offerings and drove growth through strategic partnerships and product development with an annual budget of $100k.➛ Developed pricing and packaging plans, and marketing collateral such as program descriptions, press releases, web pages, campaign landing pages, webinars, CEO announcements, and launch events.➛ Led the brand integration and product repositioning following the acquisition of Mytrus eConsent technology.➛ Launched the AppConnect partner ecosystem of mobile app development companies, which resulted in a 20% increase in pipeline and five new partners. ➛ Grew the sales pipeline by $5M through the implementation of an executive roundtable event where I planned speakers, venue, and logistics. -
Global Director Product Marketing, Life Sciences (Now Clarivate)Thomson Reuters 2014 - 2016Toronto, On, CaDeveloped and executed demand generation campaigns for a 34-product life sciences information services portfolio, resulting in $2M sales pipeline growth and increased brand awareness. ➛ Led content development for premier dealmaker conference and achieved a 15% increase in product newsletter subscribers to over 25K. ➛ Created a 5-pillar product/sales information toolkit to simplify the sales cycle for 28 products, optimizing sales performance. ➛ Managed a $100K budget for all marketing activities. -
Head Of Product Marketing Pharmacm / Vice President Marketing Trialscope (Now Part Of Informa)Deloitte 2012 - 2014Worldwide, OoAs VP Marketing for a boutique life sciences technology SaaS company, recruited to bring marketing excellence and operational rigor to a start-up environment with a budget of $150K. Built marketing function from scratch following the company's acquisition by Deloitte.➛ Redesigned SaaS product website within 4 months, succeeding where 2 agency partners had failed.➛ Developed sales toolkit, managed PR, and implemented Pardot to achieve sales growth.Increased sales opportunity pipeline from $20M to $50M at over 50% profitability.➛ Successfully launched new brand and led rebranding effort following sale of division to PE firm (now TrialScope).
Jen Yip Education Details
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Cornell UniversityOperations Research And Industrial Engineering -
Northeastern UniversityCommunications
Frequently Asked Questions about Jen Yip
What company does Jen Yip work for?
Jen Yip works for Novartis
What is Jen Yip's role at the current company?
Jen Yip's current role is Clinical Digital Innovation and AI Strategy Leader.
What is Jen Yip's email address?
Jen Yip's email address is je****@****ers.com
What is Jen Yip's direct phone number?
Jen Yip's direct phone number is +191727*****
What schools did Jen Yip attend?
Jen Yip attended Cornell University, Northeastern University.
Who are Jen Yip's colleagues?
Jen Yip's colleagues are Teresa Elisa Suarez Pasarin, Shuo Yang, Peak T., Yeliz Akalın, Amedeo Aragona, Swarna Gowri Duddupudi, Luísa Senra.
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