Senior Lead, Global Communication And Brand Management
Current
Apr 2023 - Present
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Jen Chen Email & Phone Number
Brand Management | Brand Communications | PR & Crisis Management | FMCG, DTC, Female Markets
at
NIO
3 phones found
area 347
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Management | Brand Communications | PR & Crisis Management | FMCG, DTC, Female Markets
Location
Shanghai, China, China
Who is Jen Chen? Overview
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Quick answer
Jen Chen is listed as Brand Management | Brand Communications | PR & Crisis Management | FMCG, DTC, Female Markets at NIO, based in Shanghai, China, China. AeroLeads shows phone signal with area code 347 and a matched LinkedIn profile for Jen Chen.
Jen Chen previously worked as Senior Lead, Global Communication and Brand Management at Nio and Senior Brand Manager, Global Brand Strategy & Communications at Oppo. Jen Chen holds Master Of Science (M.S.), Negotiation And Conflict Resolution, 3.6 from Columbia University In The City Of New York.
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NIO
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Profile bio
About Jen Chen
Born in Taiwan raised in USA, now work as a Senior Brand Lead in the world's most advanced EV company. I specialized in B2C brand communications and have a unique focus on female consumers marketing (for luxury goods, sports, and consumer tech goods.) - 12 years of FMCG and DTC management experiences in Brand Communications, Strategy, PR, and Internal Comm. - 7 years in mid-high leadership: direct report to CEO, CMO, in charge of a team of 30- Industries spreading: Consulting (Ogilvy PR), Tech (OPPO HQ), NGO (UN Women HQ), to Startup- Oversea work experiences in 5 cities, across from China (SZ, SH, HK, TW) to USA (NYC)- Specialized in FMCG and Female Consumers Sector- Columbia MBA & Negotiation M.S. background- Cross-cultural & regional workplaces, native Mandarine & English speaker❖ 11 年品牌传播背景:集团品牌建设，品牌策略，公关传播规划，企业内部沟通，雇主品牌建构❖ 7 年中⾼管理层:30 ⼈人品牌团队负责⼈人(直线汇报总裁办公室)，全球品牌中⼼心(直线汇报全球营销总裁)❖ 跨国工作经验:深圳、台湾、⾹香港，上海、美国纽约❖ 跨产业:咨询顾问(奥美公关)、互联⽹科技(OPPO 总部)、政府事务(联合国总部)、新消费品牌(爱康)❖ 聚焦快消品与女性市场: 阿迪达斯女性运动线、历峯集团女性高端钟表钟、爱康女性护理、华歌尔内⾐❖ 哥伦比亚大学 谈判与冲突化解 硕士，滨州州立大学 组织心理学 学士，副修媒体研究。中英⽂母语能力
Listed skills include Crisis Communications, Social Media, Corporate Branding, Press Releases, and 27 others.
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7 roles
Jen Chen work experience
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Senior Brand Manager, Global Brand Strategy & Communications
- PMO to lead global re-branding initiative & strategy: direct report to Global CMO, built brand value system from 0-1 (brand mission, positioning, proposition, manifesto), key person to handle all brand management.
- Planned and executed global communication strategy both internally and externally: served as main contact window to liaise with 10+ cross-functional MKT & Sales depts., liaise with 7 regions, 20+ country heads
- Oversaw brand CI and guidelines: systematically created CI guidelines, brand DNA, brand voice, language style guidelines into Brand Book, to achieve overall brand consistency and visual awareness on a global scale
- 负责集团品牌升级建设，品牌形象管理，全球化品牌推广:直线汇报全球营销總裁，0-1 制定 OPPO 品牌升级策略与系列事件整体规划，包含中英⽂覆盖的品牌对外表述，顶层信息设计，品牌定位，主张表述，Slogan 创作。2021年首次官宣全球品牌主张「微笑前⾏行行」，结合海海外背景创作并推出英文 slogan “Inspiration Ahead”
- 统筹品牌升级落地规划，整合内外部资源，推动集团项⽬在总部与各市場的执行:结合执⾏业务模块战略略规划，输出品牌升级与推⼴策略，协调营销，产品，销服，终端，产品开发，研究院等部门，拉通全球 7 战区及 20+ 国家，落地品牌主张与視覺形象。对内支援企业文化沟通，作为品牌核⼼主讲⼈并制定课件，对外协同公关策划⼤大型活动
- 品牌视觉调性规范建设，完善全球范围对于品牌的⼀一致性表达:系统化构建品牌 CI 视觉，品牌 DNA，调性，文案⻛格，写作原则等标准规范，制定全球品牌⽩皮书，形成业务单位的工作指导，以树⽴清晰的品牌形象
Mar 2020 - Mar 2023
Brand Manager
- Top 1 feminine care DTC startup with est. RMB$ 70M annual profit.
- Direct report to CEO. Led a team of 30. Oversaw all external communication contents (Marketing, Digital, CRM, Creatives & Design): Direct report to CEO. Re-org and rebuild corporate image, brand positioning, and key.
- Re-positioned all marketing platforms (KOL, PR, web design, LINE@, Instagram, Facebook): Planned annual campaigns & budget allocations & executed monthly sales activities. Initiated a KOL seeding program that.
- Launched a 5-year CSR plan: co-oped with primary school health ed to mentor grade 4-6 on gender equality, puberty, and menstruations...etc. To encourage positive discussions and curiosities among young generations. 40+.
- Company Spokesperson: pitched media stories & interviews, polished leadership speeches, prepped briefing materials. CEO coverage generated a readership of 400K in 30 hours台湾第⼀大 DTC 女性护理新消费品牌，聚焦私密处护理(卫生⼱与护肤品)，年营业额约.
- 负责台湾市场团队规模化，规划 3-5 年战略定位，包含品牌升级，形象建设，与品牌团队组织:
Mar 2018 - Dec 2019
Pr Account Manager (Consumer Tech, Female Sports)
- Led a team of 7 to focus on consumer tech, sports, luxuries industries: served global clients like NOKIA, SAMSUNG, INFOCUS, ADIDAS, SEIKO. Held over 80+ press events, 50+ senior leader interviews, 40+ consumer events.
- NOKIA, SAMSUNG: assisted Taiwan Office to localize marketing strategy and communications, product launches
- SEIKO: aimed at user growth and high-end product positioning. Revenue exceeded long-time competitor Citizen for the first time in 3 years
- Initiated ADIDAS Women APAC campaign (18-month) to challenge Nike’s female sport sales in Northern Asia. Won The Ernies’ Best Brand Campaign of 2015 while female wear sales grew double comparing to last year
Mar 2015 - Feb 2016
Senior Account Executive
Apr 2013 - Mar 2015
Account Executive
Jul 2012 - Mar 2013
Assistant Account Executive
Jul 2011 - Jun 2012
2 education records
Jen Chen education
Master Of Science (M.S.), Negotiation And Conflict Resolution, 3.6
Bachelor Of Science (B.S.), Business Psychology, Minor In Media Studies
FAQ
Frequently asked questions about Jen Chen
Quick answers generated from the profile data available on this page.
What company does Jen Chen work for?
Jen Chen works for NIO.
What is Jen Chen's role at NIO?
Jen Chen is listed as Brand Management | Brand Communications | PR & Crisis Management | FMCG, DTC, Female Markets at NIO.
What is Jen Chen's phone number?
AeroLeads has found 3 phone signal(s) with area code 347 for Jen Chen at NIO.
Where is Jen Chen based?
Jen Chen is based in Shanghai, China, China while working with NIO.
What companies has Jen Chen worked for?
Jen Chen has worked for Nio, Oppo, Icon Biotechnology _ 愛康生物科技有限公司, and Ogilvy.
How can I contact Jen Chen?
You can use AeroLeads to view verified contact signals for Jen Chen at NIO, including work email, phone, and LinkedIn data when available.
What schools did Jen Chen attend?
Jen Chen holds Master Of Science (M.S.), Negotiation And Conflict Resolution, 3.6 from Columbia University In The City Of New York.
What skills is Jen Chen known for?
Jen Chen is listed with skills including Crisis Communications, Social Media, Corporate Branding, Press Releases, Media Relations, Event Planning, Networking, and Brand Awareness.
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