Jen Chen Email & Phone Number

Shanghai, China

Shanghai, China

Shenzhen, Guangdong

● PMO to lead global re-branding initiative & strategy: direct report to Global CMO, built brand value system from 0-1 (brand mission, positioning, proposition, manifesto), key person to handle all brand management content andtrans-create all copyrights into English. Published the first ever OPPO Brand Slogan in 2022● Planned and executed global communication strategy both internally and externally: served as main contact window to liaise with 10+ cross-functional MKT & Sales depts., liaise with 7 regions, 20+ country heads● Oversaw brand CI and guidelines: systematically created CI guidelines, brand DNA, brand voice, language style guidelines into Brand Book, to achieve overall brand consistency and visual awareness on a global scale● 负责集团品牌升级建设，品牌形象管理，全球化品牌推广:直线汇报全球营销總裁，0-1 制定 OPPO 品牌升级策略与系列事件整体规划，包含中英⽂覆盖的品牌对外表述，顶层信息设计，品牌定位，主张表述，Slogan 创作。2021年首次官宣全球品牌主张「微笑前⾏行行」，结合海海外背景创作并推出英文 slogan “Inspiration Ahead”● 统筹品牌升级落地规划，整合内外部资源，推动集团项⽬在总部与各市場的执行:结合执⾏业务模块战略略规划，输出品牌升级与推⼴策略，协调营销，产品，销服，终端，产品开发，研究院等部门，拉通全球 7 战区及 20+ 国家，落地品牌主张与視覺形象。对内支援企业文化沟通，作为品牌核⼼主讲⼈并制定课件，对外协同公关策划⼤大型活动● 品牌视觉调性规范建设，完善全球范围对于品牌的⼀一致性表达:系统化构建品牌 CI 视觉，品牌 DNA，调性，文案⻛格，写作原则等标准规范，制定全球品牌⽩皮书，形成业务单位的工作指导，以树⽴清晰的品牌形象

Hsinchu County/City, Taiwan

Top 1 feminine care DTC startup with est. RMB$ 70M annual profit.● Direct report to CEO. Led a team of 30. Oversaw all external communication contents (Marketing, Digital, CRM, Creatives & Design): Direct report to CEO. Re-org and rebuild corporate image, brand positioning, and key messages. In 7 months, team grew from 5 to 30. Annual profit increased by 3%● Re-positioned all marketing platforms (KOL, PR, web design, LINE@, Instagram, Facebook): Planned annual campaigns & budget allocations & executed monthly sales activities. Initiated a KOL seeding program that collaborated with 300+ influencers in 4 months● Launched a 5-year CSR plan: co-oped with primary school health ed to mentor grade 4-6 on gender equality, puberty, and menstruations...etc. To encourage positive discussions and curiosities among young generations. 40+ schools signed up in 3 months. Viral video generated 20K+ organic clicks● Company Spokesperson: pitched media stories & interviews, polished leadership speeches, prepped briefing materials. CEO coverage generated a readership of 400K in 30 hours台湾第⼀大 DTC 女性护理新消费品牌，聚焦私密处护理(卫生⼱与护肤品)，年营业额约 RMB$70M，市占 2% 。 ●负责台湾市场团队规模化，规划 3-5 年战略定位，包含品牌升级，形象建设，与品牌团队组织:● 直线汇报总裁，兼任总裁特助，管理全年运营和⼈人事预算，加速 18-20 年营收成⻓长3%● 完成 0-1 品牌运营团队组建(数字营销、影像创意，客服、视觉设计、公关，品牌合作)，实现 5 到 30 ⼈人团队增长，并制定各部⻔每季营运目标与策略 台湾市场整体运营:● 制定 CSR 五年战略合作:与台湾教育部合作开展全台 40+小学公共卫⽣教育课程，设计青春期与初经教育课纲● 规划年度品牌营销活动: NIKE ⼥子半⻢路跑赛事赞助、 KOL 合作、实体快闪店、媒体采访与公关合作● 打造「十⽉国际女孩⽇专属房」，首次推⼴卫⽣生⼱入驻高端酒店(台湾老爷酒店集团)作为房内备品● 推动与 Uber、Airwave 品牌联名以创造社群话题并拉新，10 天达成 3,000 导单销(客单价平均NTD$2,000) ● 單季与 300+ 位 KOL 合作曝光爆品，启动 KOL & KOC ⻓长期种草(seeding)计划● 连续三年年赞助台北北⼥女女⼦子半⻢马，2019 年年透过社媒创意短⽚片，触及率近 200K ⼈● 数字营销操作:把控每⽇社群渠道的内容产出与互动(官⽹网、FB、IG、YT、LINE@、Google Store)● 18 年双⼗一: 7 天系列传播规划与社媒引爆创意话题，三天营收超越每⽉平均，超越 17 年双十⼀总业绩流程制度规范优化:● 作为公司发⾔人:0-1 建⽴企业对外发⾔人机制，优化危机处理流程，维护日常媒体关系沟通 ● 建⽴立危机处理程序:消费者瑕疵处理速度，⾃ 4 ⼩小时降低至 30 分钟

Taipei, Taiwan

• Led a team of 7 to focus on consumer tech, sports, luxuries industries: served global clients like NOKIA, SAMSUNG, INFOCUS, ADIDAS, SEIKO. Held over 80+ press events, 50+ senior leader interviews, 40+ consumer events, 10 branding renovations, 5 national crisis, 4 oversea media tours• NOKIA, SAMSUNG: assisted Taiwan Office to localize marketing strategy and communications, product launches • SEIKO: aimed at user growth and high-end product positioning. Revenue exceeded long-time competitor Citizen for the first time in 3 years• Initiated ADIDAS Women APAC campaign (18-month) to challenge Nike’s female sport sales in Northern Asia. Won The Ernies’ Best Brand Campaign of 2015 while female wear sales grew double comparing to last year

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Master Of Science (M.S.), Negotiation And Conflict Resolution, 3.6

Activities and Societies: CU Ballroom Dance Competition Team• Selected from 3/250 students to intern at UN WOMEN to serve as South-Asia.

Bachelor Of Science (B.S.), Business Psychology, Minor In Media Studies

Activities and Societies: Ballroom Dance Team • Taiwanese American Student Association• First group of exchanging students to be selected.