• Formulate marketing strategies, create comprehensive marketing plans, and lead MarCom team to sustain the hotel in its leading position in western China, driving business performance through premium brand positioning. • Develop partner marketing strategy with prestigious brands, including Marni, Baccarat, Buccellati, Culti and diptyque to create co-branding activities, which successfully lift revenue by 20%.• Develop marketing communications strategy and ensure high-level coverage in offline and online media. Take full responsibility for maintaining a close relationship with high-profiled media as well as secure curated influencer’s endorsements in Taiwan, China and international markets.• Establish marketing strategy for WeChat e-Shop by building mini program and launching The Temple House Little Red Book account to foster e-commerce performance with double revenue increased. • Lead the team to develop communications strategies on social media platforms to reinforce the image and position in the marketplace, and work with digital agency to increase online impressions and conversion rate through paid media. • Increase The Temple House’s profile by earning numerous prestigious awards from renowned publications, including MICHELIN Guide Chengdu, Condé Nast Traveler and Travel & Leisure.

• Led partnership projects with prestigious brands such as Estée Lauder, La Prairie, Dior, and PIAGET to develop and execute co-marketing activities.• Drove marketing collaboration with Samsung Taiwan for Michelin-starred restaurant, Ya Ge, to create an exclusive immersive dining experience that combined technology with gourmet food. The dining event successfully created huge market awareness and took the dining experience to another level.• Formulated and implemented the overall digital marketing strategy and established advertising and promotional material on various on-line and social media platforms.• Oversaw the hotel’s social media channels including Facebook, Instagram, LINE and Weibo. Especially worked closely with Weibo Taiwan in conducting Taiwan Tourism events by hosting top Weibo bloggers twice a year.• Created content for press releases, marketing collateral and company presentation.

• Created and drove major product launch events to achieve high-visibility and positive presence of Laneige in top tier beauty industry• Managed and allocated annual advertising budget, leveraging media planning and buying agency.• Conducted Facebook daily post and initiated break-through campaigns to increase interaction with fans.• Collaborated closely with managers in Marketing, Training and Sales teams.

• Successfully introduced Head Chief Ip-Chi Kwong of Shang Palace restaurant. The news angle developed for the most experienced Cantonese chief in Taiwan aroused media’s great interests. The tremendous media exposure drove the revenue of the restaurant increased up to 20% compared with the same quarter last year.• Created and organized promotional activities on the rooms and food & beverage campaign.• Coordinated and executed of all print and electronic materials such as brochures, posters, EDM, displays, etc.• Worked closely with digital marketing team to maximize the hotel image online through Facebook fan page and official website.

• Organized SK-II’s 30th Anniversary global media tour. Four beauty beat media including Liberty Times, China Times Weekly, Beauty, and Maire Claire were invited, which successfully created qualitative news stories. • Initiated and maintained relations with cosmetics-related media, conducted media inquiry, and created press releases.• Contributed to the communication strategies for SK-II new products launches and boosted media coverage to raise visibility.• Developed and executed the SK-II KOL program, which successfully created buzz and word-of-mouth for celebrity endorsements. Won the 2009 “Best Professional Relationship Management Award” from Procter & Gamble.