Noodles, gooder. Re-imagining our beloved noodle, starting with Mac & Cheese. Launching later this year!!!

I love to help fellow entrepreneurs, marketers and growth leaders do extraordinary things.

Jen Zeszut leads an extraordinary, mission-driven team to develop new products, launch the brand, and scale sales at Cerebelly, the brain-focused early childhood nutrition company. As full-time employee #1, Jen hired the core team, led the development and commercialization of three revolutionary new products, established Cerebelly as an iconic brand and drove breakthrough revenue growth through both DTC and retail channels. While Jen was acting CMO and head of Growth, running marketing across paid, owned and earned channels, along with planning, budgeting, growth, acquisition, retention, community management and marketing operations, the company grew sales 16X.

Prior to Cerebelly, Jen was the founder and CEO, then Chief Revenue Officer, at Beckon - redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Ran the worldwide Sales organization for this award-winning Marketing Analytics SaaS company. Drove over $32M in new sales to the Marketing and IT C-suite at Fortune 1000 companies. Deals ranged from $75K to $2M in annual recurring revenue (ARR).In addition to heading up the sales team, she also headed up the Marketing Strategy practice and was responsible for coaching and collaboration with senior marketing executives at CPG companies including Coca-Cola, Estée Lauder, Post Consumer Brands, Campbell’s, Conagra, Nestlé, and Entertainment companies including Disney, NBC and Warner Brothers. Beckon was acquired in 2018.

Beckon is a new marketing management platform that can suck in and parse data from every reporting source a brand uses. The company is headed by CEO Jennifer Zeszut, who founded social media monitoring service Scout Labs, which was acquired by Lithium Technologies in 2010.Zeszut believed marketing data could be wrangled, and in August 2011 began working with CMOs from major brands including Pepsi, CitiBank and Levis to “help build this thing that didn’t exist.” The idea was to bring what’s already been done in the consumer realm with tools like Tripit to enterprise marketing and give these CMOs their dream platform.

After Lithium, the customer community company, acquired Scout labs, Jen joined the executive team as head of social media product and sales strategy. Worked with brands on community management and strategy, marketing measurement and agency go-to-market strategy.

Founded, scaled, and sold (16 months after launch) Scout Labs, a leading Social Media Monitoring and Measurement platform featuring machine learning, natural language processing, and search technology to count and score social mentions for brands. Scout Labs was the first tech platform to help marketers and product managers understand what customers were thinking about products, as gleaned from social media—what customers loved, hated, wanted, wished, preferred, etc. Reporting into me: Product, Engineering, Marketing, Sales, and Customer Service, and Finance. Scaled sales rapidly from launch and had 450 enterprise-class customers when we were acquired by and integrated into Lithium Technologies in May 2010.

I was recruited to head up Marketing for Leverage Software who created enterprise-ready social networks and communities that leveraged the knowledge and expertise that already exists inside an organization. Leverage Software was a SaaS-based platform that powered over 250 online communities, including 15 of the Fortune 100.

Led Marketing and Product for the eBay Stores business, a $400M business within eBay. Developed the product roadmap and wrote marketing and product requirements for new feature development. Led a team of marketers to grow eBay Stores listings, customers, and revenues.

Led a team of Strategists (marketing strategy, business strategy, brand strategy, launch planning and execution) supporting all West Coast client accounts, including Apple, Visa, Red Bull, Nintendo, adidas, Williams-Sonoma, Samsung, Reckitt Benckiser, and more. Strategy work focused on launching new brands, product lines, websites, and ecommerce offerings. Analytical offerings included website measurement, marketing effectiveness measurement, and incremental lift analytics.

Teamed with and delivered for MMG’s marketing strategy practice partners. Led pricing analyses, competitive audits, revenue optimization modeling, cost rationalization projects, and digital features + functionality prioritization for dozens of brands.

Assistant Brand Manager in the Cleaning Category, working on Mr. Clean and Comet. Worked on new product development projects, conducted primary consumer research (quantitative and qualitative), developed a strategy for entering the dollar-store market, and worked on new advertising creative and testing, including TV commercials. Worked on the very first P&G ecommerce task force that was created by the CMO.

Buying and merchandising for gourmet foods division