Building the freelancing future by helping individuals to run their solo-business without the need for a registered business. We see very healthy growth rates and are gunning for user number 10.000. When I joined that number was 283.

CMO & Head of Growth for thehub.io & plusimpact.io:Full-funnel involvement leading the marketing strategy and managing growth initiatives across social media, paid campaigns, blog, Google ads (SEM), SEO, email marketing, automations & partner management. Traffic and users are not worth much if they are not converting, and in my first year the team and I have:Activated +6% of existing users through strong mid-funnel focus on email, executed initiatives to activate +74% of new users within 45 days of joining, grown startup user base with +19% (primary audience), grown live jobs on the platform with +67% and grown talent with +85% (secondary audience).

Part of the founding team building the ultimate active escape serving guests the luxury of reconnecting.Continuously tested and iterated our product to give individuals and companies outstanding experiences in the woods. I lead the team on brand, experience, and online growth. In the end we saw some positive signals, but didn't reach true PMF. Decided to call it quits and pursue other endeavours.

Well...Sometimes you win and sometimes you lose, and this was a bad fit for everyone involved.

As part of the consumer insights team my role in the organisation is pivotal in feeding consumer needs into the strategic discussion. My work here consists of a great deal of internal consulting and support to various departments: Planning, Brand and Trade.My two most important accomplishments, so far, include: Roll-out of the Insights Learning Review – translating our consumer knowledge into actionable items, a key contribution to the annual planning process. Widely recognised across the organisation, the work recommended multiple implications to the portfolio that was further implemented. Driving a crucial pricing elasticity study. In a market where winning market share ultimately comes down to pricing the products to the last cent, decisions rooted in consumer input have proved essential to the portfolio implications. The process, method and integration of the research have given me an indispensable boost in applying strategic thinking.

My time in the brand team gave me a strong foundation within the BAT organisation. Here I lead the team in a complete revamp of our local, low-price offer, Viking. Rethinking the full proposition – in essence the famous four P’s – the offer was re-introduced to market with a mix resonating with consumers. Together with correct pricing and strong trade push, the brand has grown from 0.8% share of market to just under 7%.

- Strategy and operational planning for market penetration US- Writing business concepts and blog posts- Competition and social media monitoring- Media planning and coordination with our US PR agency- Supporting the preparations for international trade shows- Attending WTE London2011