Jeppe Raahede Børsting Email & Phone Number

Danmark

Development of a digital strategy: I identify the most effective channels to reach the target audience and develop plans to engage and convert potential customers.Execution and monitoring of digital campaigns: I initiate and monitor digital campaigns and analyze data to identify what works and what doesn’t.Content development: Development of content that is relevant and engaging for the target audience. Production of content as well as developing a plan to produce and distribute this content.Social media marketing: Organic and paid content on social media platforms that promote and strengthen branding and actively contribute to customer acquisition.E-mail marketing: Automation, nurturing, and information through e-mail marketing that takes into account the company’s goals and target audience.Data analysis: Utilize and understand data from platforms such as Google Analytics to track traffic and conversions and be able to adjust digital efforts.Budget management: Development and administration of digital budgets, prioritization of resources, and calculation of ROI.

Danmark

In my role as Digital Marketing Manager I added to my proven track-record of devising and executing robust B2B digital strategies that fuel business growth. Using my experience at the intersection of digital marketing and data analytics, enabled me to craft tailored campaigns that not only enhance online visibility but also convert leads into new customers. With a keen eye on SEO/SEM tactics, I've successfully optimized organic search rankings while leveraging PPC advertising to target precise audiences.As a strong advocate of content marketing, I thrive on curating engaging content across various platforms to establish thought leadership and foster meaningful connections. My proficiency in marketing automation tools streamlines lead nurturing processes, while my data-driven decision-making approach ensures that every strategy is optimized for optimal outcomes. By harnessing A/B testing methodologies and analyzing intricate marketing analytics, I've consistently enhanced conversion rates and fine-tuned user experiences.From late 2022 I've acted as marketing team lead for digital marketing and content efforts in IT Relation and itm8. My role included driving results and managing priorities, as well as working with external partners and producing marketing campaigns and materials.- Prioritizing marketing efforts and administering budgets to maximize impact- Aligning campaigns and efforts to match overall goals and messaging strategy- Working with stake-holders, partners, agencies and consultants Digital Marketing Management and Production-Ad placement and ad purchasing-Campaign roll-outs, segmentation and reporting-Website strategy, design and developmentContent Marketing and Digital strategy-Content strategy, Content production and enablement-SEO / SEM strategy-Production of e-books, video-scripts, articles, blogs-Marketing automation and lead generation

Århus Området, Danmark

Telling a compelling story is the most important thing I do. Because I believe that telling a story is what makes marketing work. It doesn't only produce much better results, It's also much more fun to create.No matter if I'm telling a customer's story in a video-case, assisting the sales and bid-teams in crafting their message and presentations for a large client, or planning and executing on strategic digital campaigns, I focus on the audience. Because telling the right story, to the right people at the right time, is what creates results.I utilize my unique background in the intersection of journalism and b2b marketing to maximize out output and achieve our marketing- and communications goalsAnd I put this to the test every day and in everything I do - from creating dynamic digital campaigns, to content production and outcome-focused ad-campaigns. In 2017 I took part in the rebranding of TDC Hosting to Itadel, with everything that entails. From working with several external agencies and rebranding entire buildings, to buying domain-names and implementing both a brand new visual identity as well as several new marketing platforms. That process taught me th importance of testing your work on real people to see if your message connects.On a daily basis I work with digital presence, campaigns, content marketing and conversion, product marketing and communication strategy. - Digital Marketing Strategy boosting the complete value chain- Marketing Automation (HubSpot certified, content marketing)- Digital Advertising (SEM / SEO, AdWords, LinkedIn, retargeting ip-targeting)- Communications and strategy (Tenders, pitches, executive summarys, customer communications)Product Marketing (Product USP, presenations, one pagers, videos etc)- DTP (Production of materials) Online and offline ads in Adobe PhotoShop, Indesign, etc.

Århus Area, Denmark

As Online Marketing Manager with TDC Hosting, TDC Groups IT Infrastructure hosting and managed services provider, I delivered digital campaigns, content marketing. I also functioned as digital project manager on many projects - from website launches, to communications projects.

Århus Area, Denmark

For TDC Hosting I plan and execute marketing campaigns on a daily basis, focusing on online sales and lead generation, in both SMB and enterprise markets. I do that by utilizing Google AdWords, SEO, newsletters, product marketing, direct mail, banner and print ads. I manage digital marketing efforts end to end.I manage a corporate website, and function as Project Manager on website related projects and launches. I manage our cooperation with ad agencies and external marketing partners, focusing on SEO, SEM and mobile platforms. My efforts in Product Marketing include branding products and apps, improving useability manageing prices, promotion and gathering information to better both products and processes.

Århus Area, Denmark

Udvikling af websites og online strategi.Projektledelse og søgemaskineoptimering.Tekstforfatter og pressearbejde.

As webeditor with Audio Media, I was responsible for creating news, reviews and original content about gear, gadgets and IT. I produced content for both online and print media, in many categories.- Ansvarlig for indhold på diverse magasin-websites om IT.- Altomdata.dk, datatid.dk, itsvar.dk og t3.dk.- Udvikling af nye websites og koncepter.- Udvikling og produktion af nyhedsbreve.- Produktion af indhold til div. magasiners trykte udgaver.

Aarhus

Studiejob:Uddannelse af lokale borgerjournalister i Århus.- www.aarhusvest.dk- www.bydele.dk

Københavnsområdet, Danmark

Nyhedsjournalist, produktion til tipsbladet.dk

København

Nyhedsjournalist i DR Nyheder.Produktion af nyhedshistorier på flere platforme.TV AvisenRadioavisenP3 NyhederSøndagsmagasinetDeadline

Erhvervshistorier om IT branchen, websjournalistik, reportage og interview.

Bachelor, Online Journalistik Og Radio

Multimediedesigner, Multimediadesign, Project Management, Graphic Design

Hg

Activities and Societies: Svendborg Sportscollege

Hf, Hf

Folkeskole, T.O.M.