"Jo mere logisk og ligefrem man kan gøre sin virksomhed, jo bedre præsterer den. Når virksomhedens komponenter er velfungerende og i nøjagtigt indgreb med markedet, opstår en særlig profitabel enkelhed. ejen dertil går gennem at komme tæt på kunderne, forlange medarbejderinitiativ, fokusere organisationens, funktioners og individers handlinger og sikre fortsatte forbedringer.""The more logical and straightforward a business is, the better it performs. When the components of a company are performing in close synchronization with the market, a particularly profitable simplicity can arise. The way to obtain this is through closeness with customers, employee initiative; by aiming the organization, its functions and actions of individuals at common goals; and required continued improvement. "