Jorge Quesada Email & Phone Number

Costa Rica

Costa Rica

- Designed and implemented an innovative operational model for Roche LATAM, working closely with General Managers.- Managed the launch of Hemlibra® (hemophilia product) achieving its position as the second best-selling product in the region.- Transformed independent teams into a collaborative network, optimizing resources and synergies.- Led a team of 6.

Costa Rica

- Oversaw Hematology, Lung Cancer, and Skin Cancer franchises, managing key institutional relationships.- Participated in the Biotechnology Working Group, differentiating original products from biosimilars.- Special recognition for achieving MabThera® (lymphoma product) sales exceeding USD $20,000,000 (a record sales at that moment).

Mexico

I developed a marketing and access strategy for the Rheumatoid Arthritis portfolio in Latin America, positioning Actemra as one of the top three products in this therapeutic area regionally.Additionally, I optimized tools, events, and materials for use throughout the LATAM region, promoting efficiency and collaboration among countries.

Costa Rica

Successfully spearheaded the launches of Actemra® and Bonviva® in Central America & the Caribbean. Achieved sales leadership in the Osteoporosis market within the first two years.

Costa Rica

Devised and executed a strategic plan for Xenical® (weight management / obesity product) while maintaining robust sales with reduced investment. I orchestrated Sales Representatives and negotiated highly effective promotions. Key activities included Customer Contact Center, Media Advertising, and Pharmacy Merchandising.

Costa Rica

I expanded the categorization of natural and organic products in the country's rural region while I lead a team of promoters. We delivered in three months a 15% boost in supermarket sales.

Costa Rica

Responsible for the logistics team of the company, negotiating, purchasing, warehousing, and distributing supplies and goods for 20 restaurants, achieving a 10% cost optimization and implementing a radical change in the company's image through a successful partnership with a beverage company.