Jerad Pettaway, Ma Email & Phone Number

New York, Ny, Us

· Spearheads the delivery of multi-dimensional advertising campaigns originating from various clients across multiple industries averaging 75 million monthly impressions and 200k engagements· Ensures campaign deliverables are met by refining creative assets, strategically planning platform and audience targeting selections, monitoring ongoing campaign performance, and managing 3rd party vendor performance· Ensures the functionality of content within marketing campaigns to maintain a seamless user experience· Conducts regular audits of campaign analytics and performs optimizations to ensure peak performance· Optimizes performance within allocated budgets, ensuring maximum efficiency and cost-effectiveness

New York, Ny, Us

· Partnered with clients and internal account executives to develop comprehensive growth strategies · Proactively monitored campaign performance and provided suggestions for optimizing multiple advertising products· Provided comprehensive support for native and programmatic display ads, reputation management, search engine optimization (SEO), search engine marketing (SEM), social ads, websites, email marketing, and print ads · Consulted clients and internal stakeholders on product functionalities, onboarding processes, and reporting platforms

Mason, Oh, Us

· Fostered and maintained relationships with service partners to acquire competitive information, gather leads, and upsell existing customers · Coordinated and facilitated transition of trust meetings with internal stakeholders and new customers · Gathered business intelligence reports to support sales calls, educate coworkers, and drive new business · Prospected, cold called, set appointments with potential customers, and presented new programs

Reno, Nv, Us

· Delivered 120% of sales target in 2020, 194% of sales target in 2019, and 199% of sales target in 2018· Generated over $35,790 in monthly margin, and $184,615 in monthly revenue, with 150 monthly transactions · Promoted to oversee a team of 3 Logistics Sales Executives, with planned succession into sales team lead/ manager role

Reno, Nv, Us

· Produced daily customer reports, provided client facing market analysis, customer specific technical industry knowledge, and timely invoiced· Spearheaded and negotiated contractor rates, performance, relations, and sourcing to enhance sales growth

· Built customer relationships and translated business needs into marketing and communication collateral· Guided 6+ simultaneous clients through media production planning, execution, and post-design enhancements· Created and implemented brand strategy including website, logo, paper collateral, and sales copy· Governed business process end to end from customer initiation to processing payment and budget tracking

Madrid, Madrid, Es

·Contributed to an 18% increased pass rate for the Trinity College Graded Examination in Spoken English when compared to previous year·Co-created and led cross-cultural presentations about the holidays and traditions in the United States for 350 students.·Facilitated the cultural immersion of underprivileged and immigrant youth to first-world customs and ways of life

Reno, Nv, Us

· Managed marketing and communication strategy for nationwide distribution· Researched and implemented an automation tool for the company’s search strategy, unifying 100+ business listings· Defined and executed content creation to raise awareness and ensure consistent branding and messaging · Continuous iterations and mockups to improve website header tags, link clarity, and site mapping

Washington Dc, Us

·Revised the language and format of 8 comprehensive emergency plans and 15 standard operating procedure manuals·Created infographics and graphic designs to illustrate these concepts ·Successfully produced social media posts, videos, and newsletter articles for statewide and nationwide distribution·Aided in search engine optimization and marketing by adding image HTML description tags, shortening links, and social media link sharing·Created and implemented the weekly BLM-Nevada Employee Showcase.·Developed talking points and responded to emails from an influx of disgruntled members of the community

Reno, Nv, Us

·Presented topics on college readiness for low-income and first-generation students.·Led the program’s social media presence and contributed to a 24% growth in total social media followers. ·Created and disseminated newsletters, press releases, press kits, and marketing materials. ·Integrated the program’s social media accounts to the Hootsuite social media optimization management tool. ·Improved search engine optimization and marketing with strategic keyword placement, content creation, dead link removal, and internal link integration.

Reno, Nv, Us

· Planned educational activities that addressed the development of first-year college students· Maintained a Facebook page for my floor: posted weekly updates, uploaded event pictures, created surveys, informed floor of campus-wide activities· Used Adobe Photoshop, Microsoft Publisher, and Microsoft Word to create informational materials· Facilitated the social, academic, and personal adjustment of students to the residence hall and University· Enhanced each resident student's experience by providing information, guidance, friendship, and support

North Las Vegas, Nv, Us

·Helped edit and conceptualize the improvement of the communication department's intranet site. ·Assessed the strengths of the site and what need to be to improved and helped design two monthly summer newsletters.

North Las Vegas, Nv, Us

·Job shadowed the Fire Department's Public Information Officer·Assisted with social media posting and directly assisting with the Fire Department's public information classes.

North Las Vegas, Nv, Us

·Organized and inputted vehicle data for the city’s 150+ vehicle fleet. Scanned and organized documents for a paperless document retrieval system.

Master Of Arts (Ma), Mass Communications (Interactive Journalism)

Bachelor Of Science, Marketing