Expanded mandate includes oversight of our ABM programming into landed customer logos to accelerate funnel velocity. In addition to continuing leadership over our online community, experiential in-person and virtual events, lifecycle, and advocacy program. Leading a team of three to support increased scope ownership.Scope: ABM program strategy, always-on & intent outbound campaigns, reporting & attribution framework to measure program impact, launch of first in-person user conference… Show more Expanded mandate includes oversight of our ABM programming into landed customer logos to accelerate funnel velocity. In addition to continuing leadership over our online community, experiential in-person and virtual events, lifecycle, and advocacy program. Leading a team of three to support increased scope ownership.Scope: ABM program strategy, always-on & intent outbound campaigns, reporting & attribution framework to measure program impact, launch of first in-person user conference, see below role for additional program scope details that continue to scale and deepen engagement across our user community while influencing ARR. Show less

Started the Customer Marketing function from the ground up to deliver programming that aims to educate, inspire, and celebrate the successes of our landed customer base. Experiences scale from 1:many to 1:few and seek to nurture our user-to-user networked community to influence product adoption, retention, upsell and build advocates. Measured impact supported function growth from IC role to leading a team of two.Scope: built/launched/drive ongoing engagement with our online community… Show more Started the Customer Marketing function from the ground up to deliver programming that aims to educate, inspire, and celebrate the successes of our landed customer base. Experiences scale from 1:many to 1:few and seek to nurture our user-to-user networked community to influence product adoption, retention, upsell and build advocates. Measured impact supported function growth from IC role to leading a team of two.Scope: built/launched/drive ongoing engagement with our online community, continuing development of the automated lifecycle program strategy/content, oversee monthly webinar series, host customer roundtables & workshops, product launches, social proof identification/creation along with our rewards & recognition advocacy program, plus launched/lead all facets of Fiix Forward our annual user conference. Show less

Reinvented the brand identity as the organization transformed its product and technology solutions to meet changing customer needs. Led an agile marketing team of 20+ to deliver on the vision to redefine the learning experience, grounded in equity, accessibility and world-class content creation.Scope: brand strategy, integrated B2B & B2C product campaign planning, execution, measurement, creative design, events, digital marketing, e-commerce, SEO, SEM, social media, lead generation, PR,… Show more Reinvented the brand identity as the organization transformed its product and technology solutions to meet changing customer needs. Led an agile marketing team of 20+ to deliver on the vision to redefine the learning experience, grounded in equity, accessibility and world-class content creation.Scope: brand strategy, integrated B2B & B2C product campaign planning, execution, measurement, creative design, events, digital marketing, e-commerce, SEO, SEM, social media, lead generation, PR, customer lifecycle management, competitive analysis, research and data analysis, partner management, coaching and talent development Show less

Overhauled department structure, processes and integrated product portfolio to refocus the marketing team of 12+ as strategic brand builders. Further enhanced impact by recruitment of specialized team to relaunch the digital ecosystem, improve analytics and revamp social media strategy, to improve purchase funnel conversion and deepen customer engagement.

Led strategic planning to optimize integration of sponsorship assets in to branded content and consumer programming, including management of in-market activation, for retail and financial clients.

Led all facets of marketing a global beer brand to secure Heineken's position as Canada's #1 European import during my tenure.Scope: annual brand planning, on-premise, retail and sponsorship strategy, media planning, product launches, agency management, creative briefing and campaign development, qualitative and quantitative consumer research, budget management

Orchestrated the development and sustained growth of an in-house experiential agency to plan and execute consumer promotional events.Scope: event design and management, talent recruitment and training, business development, budget management

Lead contact for management/fulfillment of sponsorship assets, and development/execution of consumer programming across tier one sports and entertainment properties. Properties: Maple Leaf Sports and Entertainment, Ottawa Senators, Molson Indy Toronto and Vancouver, Molson Canadian Snow Jam

Head office sales lead for emerging chain restaurants, managing on-premise distribution, and customized program development; mobilizing provincial sales team for sell-in and roll out at an outlet level.