Reporting to the Director of North American Product, and responsible for developing & launching new products, and managing the existing product line. Creating market analysis to identify potential product opportunities, and providing monthly project reports to senior management. Selected accomplishments include:* Leading cross-functional teams to initiate projects, implement growth-driven product strategies, and complete the development schedule on time & within budget.* Providing market analysis, financial projections, and commercialization strategy for the development of all new products.* Using KPIs and in-field market observations to determine customer needs, product requirements, market trends, and distribution issues. * Fostering communication and gathering insights with the sales team & distribution network in creating the long-term vision to aid in the development of high-quality products and programs.

Reported to the Senior Director of Brand Marketing, and responsible for managing the product marketing, development, ideation, and profitability within the organization. Lead direct reports in the $200 million Primer and Specialty platform to identify new categories, gain consumer insights, and drive breakthrough innovation. Extensive strategic account experience working across a variety of channels, including Home Depot, Menard's, Lowe’s, Ace Hardware, True Value, and Walmart. Selected accomplishments include: • Lead product education within and outside of the organization, including the development of webinars, sell stories, and product knowledge sessions resulting in 9% increase in sales over prior years.• Implemented new procedures to create a dynamic, consistent environment from product development through production resulting in a 10-day gain in time to market.• Worked directly with consumer groups, retail buyers, and sales to determine strategic marketing direction and line assortments, resulting in increased market share at the major home centers & mass channels.• Executed a full analysis of SKU productivity that resulted in a 16% reduction in unproductive/excess inventory.

Reported to the Director of Brand Marketing, and managed the marketing and product management activities for items within the Primers and Specialty platform. Served as the platform lead responsible for guiding the platform’s efforts in driving product development, innovation strategy, and new market space expansion. • Created new product commercial strategies, including sales estimations, profitability & growth projections while maintaining brand integrity across product lines, resulting in expanded market share at retail.• Performed category, competitive, customer, and self-brand situation analysis of industry trends and results, while documenting their implications to the business.

Provided market data, competitive analysis, and business development plans into the custom team sport bag industry. Applied expert understanding of the category range, key products, end user benefits, and the price/value relationship. Selected accomplishments include: • Developed commercial strategies & go-to-market framework for the start-up team sport bag opportunity.• Identified the market landscape, consumer targets, and channel dynamics in preparation for product launch.• Created & presented sales and promotional programs to potential accounts to drive profitability around the custom bag offering.

Reported to the General Manager of American Football and the General Manager of Basketball, and developed all product aspects from initial idea phase to commercialization for football & basketball team uniforms, as well as the padded protective line. Led the day to day range planning details, working directly with R&D, Graphic Design, Sourcing, Consumer Marketing, and Commercial Management. Selected accomplishments include: • Managed the P&L for football uniforms, football padded protective, and basketball uniforms. • Increased custom football uniform performance by 11% in 2014. • Coordinated new product timelines, budgets, and quality issues.• Developed the go-to-market strategy, sales programs, and target markets for custom basketball uniforms.

Reported to the General Manager of Team Uniforms, and managed the P&L of a $5 million Football & Basketball Uniform business within the Team Sports division. Negotiated product pricing with international and domestic vendors. Supervised the manufacturing process, including quality control and product standard compliance. Selected accomplishments include: • Coordinated the new product development process from concept launch to distribution. • Established an annual sales plan to achieve sales revenue, sales margin, and working capital targets.• Set annual pricing and profit strategies to ensure competitiveness in the market.• Developed quarterly business forecasts, managed inventory levels, and supervised purchasing to meet sales and working capital targets. • Presented product lines and innovation stories to internal sales representatives and key national account buyers.

Reported to the General Manager of Team Uniforms, and identified and selected suppliers, arranged contracts, and managed relationships for the production of Team Sports Uniforms. Selected accomplishments include:• Managed the price negotiation process for both domestic and imported products.• Established an annual inventory plan to achieve sales revenue, margin, and working capital targets.• Maintained daily communication with research and development team regarding the inspection of both in-line items and developmental product.

Reported to the General Manager of Team Uniforms, and provided production planning and inventory control of all finished goods for Team Sports Uniforms. Coordinated production orders and communicated with factories on a daily basis to resolve issues related to production schedules. Selected accomplishments include:• Managed an inventory average of $5.25 million dollars to generate sales of $17 million dollars in 2003.• Developed category plan and forecast to achieve inventory unit and dollar projections.• Created communication channels in order to assist Customer Service in maximizing productivity of account interaction.

Reported to the Racquet Sports Customer Service Director, and provided inside sales and customer service for the world’s leading manufacturer and distributor of sporting goods. Maintained constant contact with high profile national accounts including Kmart, Big 5 Sporting Goods, Sportmart/Sports Authority, and Dick’s Sporting Goods. Selected accomplishments include:• Supported the National Account Managers in establishing a racquet program to be presented to national accounts.• Assisted in shipping over $16 million of product to accounts in 1999.• Worked with sales forecasts to develop and implement product schedules to satisfy inventory for stores throughout the United States.