Jerard Malado Email & Phone Number

Key Responsibilities-Keyword Research: Identifying relevant keywords to target in Amazon PPC campaigns.-Product Research: Researching products to better understand the market and target audience.-Brand Analytics Analysis: Analyzing keywords and ASINs to gain insights into brand performance.-Search Term Analysis: Analyzing Search Term Reports for relevant insights.-Market Analysis: Examining the market landscape to make informed advertising decisions.-Competitor Analysis: Identifying and analyzing competitors to stay ahead in the market.-Understanding the Category: Gaining in-depth knowledge of the product category.-Campaign Creation: Helps in the creation of new advertising campaigns.-Campaign Organization: Structuring campaigns into portfolios for efficient management.-Bid Optimization: Optimizing bid strategies to achieve desired results.-Campaign Monitoring: Regularly overseeing campaign performance and metrics.-Tracking Results: Using Product Performance Dashboards and custom reports to track campaign performance.-Budget Tracking: Monitoring daily, weekly, and monthly spend to ensure efficient budget allocation.-Keyword Tracker and BSR Updates: Maintaining and updating keyword tracking and Best Seller Rank information.-Monthly Reports Distribution: Downloading and sharing monthly reports with clients and the team.-Client Meeting Attendance: Participating in client meetings and providing meeting summaries/recaps.

Supports team through:-Launching campaigns to support product launch and brand awareness-Monitor campaign metrics to maximize budget-Track keyword rankings and metrics to identify which campaigns to push and which to tone down -Create a dashboard to provide summary report on campaign performance for client review-Create product listing based on results of intensive keyword research.-Optimize back end search terms based on campaign performance and competitor analysis.

Baguio City, Cordillera Admin Region, Philippines

Responsible for developing new package requirements and maintaining quality of existing packages for all product groups - mainly focused on wirebonding process.· Defines package requirements for product groups and customer requirements.· Develops new package and process qualification programs.· Performs integrity analysis of packages utilizing appropriate tools· Performs package characterizations including cost effectiveness studies· Acts as a liaison with vendors· Maintains product quality while developing and introducing package cost reduction programs.· Coordinates the introduction of new package processes into production· Prepares and/or updates specifications for piece parts of integrated circuits or semiconductor assemblies.· Follows standard practices and procedure in analyzing situations or data from which answers can be readily obtained.

Education record

Education record