-Elevated collection success by aligning designs with fashion trends and top-selling items, including seasonal buying and Mixed styles for launching collection; resulting in boosted customer engagement.-Optimized product perfection by participating in weekly fitting sessions with designers, contributing to a refined and flawless product range.-Refined next season's offerings through monthly store visits and market surveys, driving improvements in sizing, fitting, fabric, and product quality.-Established retail prices and product launch strategies. Analyse and oversee sell-through rate and product feedbacks in store.-Collaborated with designer, marketing, visual merchandise, and online teams to ensure alignment and understanding.

-Managed Charles & Keith's Footwear and Accessory buying, collaborating on seasonal purchasing with Singapore team. Establish and negotiate retail pricing and product launch plans to fulfil seasonal targets and profits.-Conducted regular staff training on global fashion trends.-Increased sales and brand visibility by orchestrating weekly new product launches and strategically allocating items to stores, fostering consistent customer interest through analysis and data management.-Amplified product performance by regularly updating Sell Through and Best Worst selling reports, collaboratively promoting slow-moving products with the marketing team.-Ensured inventory optimization by meticulously monitoring stock levels and executing consolidation strategies.

-Enhanced brand profitability through comprehensive weekly Sell-Through analysis, guiding promotion strategies for best sellers and optimizing social media reach.-Ensured efficient stock management by meticulously allocating and monitoring stock movement, maintaining optimal inventory levels.-Provided valuable insights for buyer decision-making by interpreting customer behavior, fashion trends, and sales staff feedback from frequent store visits.-Presented markdown and promotion ideas to brand manager. Analyzed, aided, and reported to buyer for next season's selections.-Stayed current with fashion trends, Thai and international brands. Sourced international brands for buyer consideration. Supported diverse company activities, including store launches, VIP events, and innovative sales platforms.

-Spearheaded collection development through regular store visits and feedback collection, ensuring alignment with sales staff insights and customer preferences.-Facilitated effective communication between Sales and Marketing teams, bridging the gap between collection feedback and customer requirements.-Ensured timely and cost-effective collection development by closely monitoring progress, controlling costs, and maintaining open communication with cross-functional teams.-Collaborated with merchandise manager to set prices by cost analysis and negotiated with production if costs exceeded targets.-Maintained strong relations with sales and visited stores weekly, gathering customer feedback for production, marketing, and design.-Conducted comprehensive product training for sales staff.-Prepared seasonal collection reports, highlighting best-sellers, slow-movers, and addressing production quality, defects, and customer feedback.