Marketing Communications Manager
Rochester, Ny, Us
Manage the marketing communication requirements of the organization by implementing strategic and tactical objectives to drive awareness, understanding, perception, behavior, and attitude. These requirements include advertisements, campaigns, public relations, social and online, trade shows, and internal communications. Oversee marketing messages and distribution of them to appropriate markets. Delegate responsibilities among employees. Track and measure all marketing communications activity. • Created and managed yearly marketing plans that aligned with corporate roadmap• Drove successful rebranding of 20 year old company by working with management and vendors to reposition and invigorate corporate identity.• Co-managed launch of new brand and implemented awareness campaign across all marketing platforms including website, social, print, and trade show.• Provided leadership and marketing guidance to Pro-Tech's 65+ dealer locations across North America.• Increased social and campaign interactions, generating sales leads.• Oversaw multiple vendor relationships, which focused on ad creation, website development, and trade show execution.• Consolidated unnecessary vendor and advertising expenditures saving the company thousands of dollars while still maintaining exposure levels.• Managed multiple trade show appearances including exhibit setups, promotional campaigns, and special events.• Tracked annual marketing budget and ROI while maintaining fiscally responsible practices.• Implemented lead capture and data segmentation mechanisms to better manage and target data from online and within CRM System.• Co-created industry first e-commerce program for heavy equipment across two brands.