Develop and execute product campaigns, campaign flows, estimation of response and establishment of KPIs for each product acquisition campaign.

Managed all facets of a sole proprietor business through excellent customer service and organizational skills Managed inventory with a high rate of turnaround Demonstrated excellent customer service skills with the general public Responsible for hiring and firing of staff based on performance and overall value to the business

Managed staff and led business unit through acquisition of People’s Bank Credit Card Business by Royal Bank of Scotland. Supervised staff of four Senior Analysts. Responsible for day-to-day operations pertaining to marketing database functions involved in Acquisition Campaigns for Credit Card, Home Equity and Consumer Loan products. Accountable for developing pre-approved strategies that effectively and efficiently source new customer relationships. Worked closely with counterparts in Marketing, Risk and Operations to develop strategies and tactics for achieving campaign objectives and annual pre-screen acquisition objectives. Maintained strong relationship with outside vendors which are integral to the success of all campaigns. Developed and maintained successful internal customer relationships. Conducted frequent strategic staff/vendor meetings and was responsible for implementing special projects utilizing a proprietary project methodology.

• Manager, Campaign Management – in addition to the above duties, assisted in the Request for Proposal process by acquiring and reviewing bids from vendor candidates for the company’s new database solutions. Was instrumental in decision making process for a new vendor of marketing database. • Credit Analyst - responsible for all aspects of underwriting and approval of consumer credit card applications, including approving/denying request for credit line increases for existing customers and making decisions on applications for renewing accounts. • Managed a staff of 20 full and part time employees, was responsible for underwriting and making decisions regarding consumer loans, including originating home mortgages. Charged with meeting quarterly and annual sales and service goals.