Sales Director with 15+ years of experience in building sales strategy, managing a team (up to 16 FTEs):- Prepared & executed sales & marketing strategy; increased sales- Designed and implemented pricing policy based on new ERP system (Microsoft Navi); enabled smooth operations- Adapted pricing policy to dynamic changes on the market; increased contributed gross margins- Launched stock offer for distributors, invented new bonus; signed contracts with stockists in 2017- Increased: # Number of new projects (products specified) # Offer hit rate (conversion from offer into order)- Established cooperation & trained key national & international designers- Implemented a bonus system based on qualitative and quantitative targets (based on KPIs)- Developed a new CRM system based on Microsoft Dynamics 365Additional selected skills & know-how: b2b sales, change management, commercial management, construction, CRM, customer experience, customer insight, customer research, develop strategies, lean, manufacturing, negotiate, profitability, management, risk management, sales strategies, sales targets, strategic sales plan, strategy development