Oversaw all web development activities.Managed a team of developers and designers to create an engaging and user-friendly ecommerce experience.Managed the operations team, handling product and system setups in platforms like Magento, Commercehub, SPS, and multi-vendor platforms.Monitored the integration with the internal ERP system. Regularly checked site content and systems to ensure proper functionality.Actively drove sales through strategic promotional activities, coordinating with PR team members.Collaborated with designers, website developers, copywriters, and photographers to build a user-friendly, interactive, and product-oriented website.Collaborated closely with the Planner to review sales and inventory, aiming for not more than 6 weeks of on-hand inventory per SKU at the Distribution Center.Created workflows to automate repetitive tasks.Developed custom reports for the sales team, contributing to a 10% increase in their close rate.Successfully delivered multiple Zoho Creator projects and integrated Zoho CRM with other SaaS products.Monitored digital marketing trends and adjusted strategies accordingly.Developed and executed A/B testing strategies to optimize campaign performance.Improved page content, keyword relevance, and branding for search engine optimization goals.Analyzed competitor pages to identify backlink and keyword opportunities.Increased customer acquisition and ROI through continuous optimization, testing, and experimentation with ad creative, bid strategies, audience targeting, and placements.

Primary Responsibilities:  Manage website configuration & parameters (eg payment options, stock management)  Investigate and report any operational/technical issues arising  Test and deploy functional projects /improvements  Liaise with internal resources regarding the day to day management of the website  Liaise with our developers to improve website features, usability, look and feel and performance  Generate and update website content (products, content, promotions)  Plan, define and implement website changes and functional improvements  Monitor key performance indicators on the website and develop plans to improve them