Jeremiah Potter Email & Phone Number

Kirkland, Wa, Us

Everett, Washington, United States

Bellevue, Washington, United States

- Managed acquisition campaigns for two product lines, led meetings and advised stakeholders in order to maintain proper channel tactics, resulting in metrics up to eight percent above benchmark- Led the rebuilding of an email campaign designed to funnel unspecified leads into more targeted campaigns- Optimized underperforming campaigns, tripling UOR and CTR, up to a fifteen percent differential- Displayed exceptional industry knowledge and initiative by pitching and arranging a new collaboration to generate leads for a burgeoning product in a different business unit

Remote

- Owned creation and execution of email nurture and drip campaigns. - Responsibilities included developing strategies, organizing content usage, segmenting the audience, writing copy, and designing visuals- Synchronized email campaigns with social media activity, updating shared documents accordingly

Bellevue, Washington, United States

- Oversaw operational workflow alongside cross-functional stakeholders in order to successfully build numerous email campaigns in a timely fashion and reported relevant metrics upon completion- Developed copy for webpage chatbots designed to funnel leads and increase MQLs- Collaborated with several teams in the creation of multiple integrated marketing plans for new and existing products, outlining strategies and frameworks to drive revenue and positive customer sentiment- Exhibited exceptional attention to detail through effective use of a diverse ABM, CRM, and PM tech stack by reviewing and updating high quantities of marketing assets to comply with new procedures

Lexington, Kentucky, United States

- Built community among and mentored over 40 residents through pandemic and social isolation- Communicated with a team of advisors to arrange events, increase outreach, and promote student growth- Developed conflict management and problem-solving skills through experience with a diverse student body while enforcing and maintaining awareness of university policies and procedures

Remote

- Designed a marketing plan and aligned stakeholder efforts to expand engagement and reach

- Took responsibility for the annual marketing plan, strategy, and team- Identified and planned differentiated and impactful marketing strategies/materials- Built, managed and coached a high-performing marketing team- Drove the implementation of marketing campaigns that meet business objectives and drive leads- Directed and supported market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports- Managed marketing budget and expenditures - Maintained brand standards and ensured compliance across all marketing and communications channels- Identified competitors and evaluate their strategies and positioning and devise counter-strategies

- Conducted research on marketing and publishing options to create an extensive GTM plan for commercial game development projects- Helped develop plans for unique marketing opportunities in the indie game development space

Remote

Louisville, Kentucky, United States

- Created bi-monthly electronic newsletter for supporters- Created and executed a social media calendar to increase viewership for over 5000 followers across Facebook, Instagram, Twitter, and LinkedIn, while developing specialized content for each platform

Minor, Media Arts And Studies

Bachelor Of Science In Business And Economics, Marketing, 3.99 Gpa

Activities and Societies: Social Entrepreneurship Scholar and Phi Beta Lambda

Minor, Music Performance

Activities and Societies: UK Wind Symphony, Saxophone Quartet 1, Mega Sax 1, and Reed Quintet