o Led the data team in partnership with Microsoft World Wide Learning, to develop an end-to-end data architecture for email automation in Salesforce Marketing Cloud.o Utilized Azure SQL Synapse, Azure Data Factory, Fabric Data Factory, Fabric DW, Logic Apps, Datalakes, Blob Storage, Power Automate, and Power BI for data storage, automation and reporting.o Built and maintained Power BI Tabular Data Models to support the automation of email communications.o Owned the Azure subscription and provisioned new resources, administered user privileges, implemented security protocols and performed overall upkeep of the systemo Developed a data and automation migration plan for transitioning from Salesforce Marketing Cloud to Dynamics 365 Customer Insights Journeys.

o Director/Composer for Black Champagne - Winner of the 2019 Best Music Video Award at Spark Animation Festival, the 2nd largest animation festival in Canada and the 2020 Best Animated Music Video at the British Animation Film Festival.

o Worked with the Health & Wellness team to migrate data from on-prem to the cloud using Azure Data Factory, Data Bricks and Synapse.

o Led initiative for the Microsoft 3rd Party retail team to build a replacement for Dynamics CRM using Power Apps and the Power Platform.o Utilized Azure Data Factory, Cognitive Services, Blob Storage, Logic Apps, and SQL DB to build ETL pipelines.o Led the development of a tabular data model and Power BI dashboard to support nurture email communications for the Microsoft World Wide Learning team.

o Partnered with Microsoft Cloud & Enterprise Marketing Managers to scope out requirements for Social Media Analytics reporting needs. Created roadmap for deliverables and made recommendations for measuring social marketing performance.o Engineered Azure SQL database/warehouse and ETL processes integrating Adobe Analytics, Sprinklr (Facebook, Twitter, LinkedIn, YouTube data) Marketo, and Dynamics CRM data into a unified tabular reporting platform (SSAS). Built Power BI dashboard to surface insights to Marketing Managers.o Developed link tracking system that enabled Marketing Managers to measure post-click social activity that drove conversions such as webinar and event registrations, whitepaper downloads, video views etc.o Managed delivery of monthly PowerPoint deck (85 slides) summarizing the health and growth of the Microsoft Cloud & Enterprise social ecosystem (SQL Server, Power BI, Azure etc.) which consisted of social activity and insights from over 75 social handles across Twitter, Facebook, Instagram, YouTube and LinkedIn.o Programmed Brandwatch dashboards for social listening to monitor conversations and sentiment around key events, announcements, and products.

o Led the product development of a data reporting system integrating Web Analytics, Lead Conversion, Sales Pipeline and Marketo Campaign data into a unified Tabular data model utilizing SQL Server. Owned the design, development, and maintenance of data models, metrics & ETL packages. o Developed Power BI dashboards with a live SSAS connection to the Tabular model via the Enterprise Gateway. Partnered with internal UX team to integrate usability best practices. o Led the migration of web analytics reports from Excel to Power BI. Led migration from Web Trends to Interana, then from Interana to Adobe Analytics.

o Analyzed the performance of email marketing automation system (Power MTA) and made adjustments to optimize email delivery within an Agile environment. Used JIRA to log all system changes and setup Confluence page for reporting progress on key initiatives.o Designed and implemented a comprehensive scoring algorithm that was used to assess the behavior of all 3,000 clients’ email activity. Output score determined where to place each client within a shared IP pool system.o Queried mail logs (15-20 million daily) using Splunk to diagnose mail performance issues and made recommendations to enhance deliverability. o Created daily, weekly and monthly reports for the entire email marketing automation platform.

o Serviced and maintained all Nanotechnology lab equipment. Trained external users and students on the Aspex Explorer SEM, Nanosurf Easy Scan 2 AFM, Fluoview FV10i Laser Confocal Microscope, Hummer VI Sputter Coater and MakerBot Replicator 2 3D printer.

o 1 out of 17 students selected from a pool of over 400 applicants to participate in the Summer Research Opportunities at Harvard (SROH) program.o Conducted behavioral research related to object recognition in the human visual cortex. Led subsequent study under minimal supervision and analyzed participant's data using MATLAB & Excel.o Used d-prime analysis (based on signal detection theory) to test participant response data against research hypothesis.o Designed research poster and presented findings at the Leadership Alliance National Conference.

o Designed laboratory posters and authored standard operating procedures detailing the capabilities and technical operations of nanotechnology lab equipment.

o Partnered with graduating student to create a graphene MOSFET transistor using electron beam lithography. Characterized graphene samples using SEM, AFM and RAMAN.o Presented research project during North Seattle Community College's (NSCC) "Making Learning Visible Symposium."o Invited by president of NSCC to present my research project during a special breakfast where Chris Lu, Obama's Cabinet Secretary, was the keynote speaker.o Selected by the director of NSCC’s Nanotechnology program to present my research project when members from the National Science Foundation came to visit regarding a multi-million dollar grant proposal for NSCC’s Nanotech program.

o Managed Email Marketing program for 35 new vehicle dealerships with emphasis on General Motors, Volkswagen, and Lexus. Used industry best practices to develop compelling HTML based email campaigns using Adobe Photoshop, Illustrator, & Dreamweaver. Partnered with key personnel at the dealership to coordinate an email marketing calendar. o Quality assured each campaign and optimized delivery for multiple viewing platforms. Continuously evaluated the effectiveness of email campaigns by analyzing performance metrics gathered from A/B testing, open rates, click thru activity, opt-out rates etc., and made necessary recommendations to enhance performance. Collaborated with internal creative team to develop new campaign templates.

o Created a call plan targeting prospective dealerships and scheduled presentations with key decision makers to demonstrate effectiveness of Autotrader.com. Worked closely with existing subscribers to maximize spend with Autotrader.com by branding dealership and merchandising vehicle inventory online.

o 1st & 2nd Quarter of 2006 lead Inside Sales team in incremental sales.o Designed the first online product and marketing catalog for the field sales, service, and inside sales team using our group’s intranet portal site. Eventually management made it a priority and assigned a web development team to create a more robust version.