Managing Director at a specialized marketing and communications agency dedicated to activating and elevating brands for early-stage life science and biopharma companies. Focused on strategic direction and implementation of plans, including digital marketing, creative, public relations, content, social, and more.

Lead 15+ person group working across a large portfolio of clients in the life sciences sector , with specialization in brand strategy development, digital, and design. I oversee the creation and implementation of strong brand concepts, utilization of process, and direction of vision for the creative and digital teams.The creative departments I lead consist of high-performance teams of designers, writers, developers, content strategists, art directors, and digital marketing specialists. We work hard to cultivate an environment that values internal and external collaboration and embrace challenge.

Oversaw the UX, development and digital marketing components across all agency digital projects. Worked with the client to collaboratively develop a strong digital strategy, and then worked with our team of designers and developers to implement, and then utilized digital marketing channels to direct traffic to support the campaigns.My role included developing user personas, building robust site architectures, interactive wireframe development, and management of developers and digital marketing specialists. Also oversaw PPC and social media campaign development and executions.

Managed user experience teams directly associated with the front end of Sears.com and Kmart.com. Lead teams of information architects, content developers, designers and software engineers to implement improvements to online e-commerce storefront. Integrated projects with other project teams to ensure optimization of bandwidth and to meet target deliverable dates.

Worked with colleges, universities and non-profit organizations to create and maintain web-focused marketing and communication strategies, focused on student recruitment and alumni engagement.• Built strong, trusting relationships with both individual clients and their respective institutions, resulting in an average of 2 additional contracts per client• Measured the immediate and long-term impact and efficiency of solutions through detailed analytics plans• Implementation of processes resulting in an average project profitability increase of 11% over three years• Moderated focus groups to collect qualitative data on messaging and brand platforms• Led “Writing For The Web” client workshops for development of SEO friendly content• Provided creative and strategic direction throughout project• Created wireframes and prototypes of user interfaces and click paths• Conducted tests of proposed design solutions with users in a number of usability exercises• Maintained and enforced project scope and budgets for multiple client projects simultaneously• Developed detailed task based project timelines• Managed internal project teams and freelance contractors

Founded and managed independent communications studio, specializing in web and print marketing strategies, design and development for both corporate and non-profit clients.• Developed and cultivated new business opportunities• Managed and collaborated with independent contractors for work on multiple project teams• Created web communication strategies and affiliate marketing plans for non-profits• Outlined website information architecture to facilitate key tasks and outcomes• Designed and developed web sites, Flash animations, print materials, and branding initiatives• Initiated and maintained client relationships, both individually and with the companies at large

Led design and messaging overhaul of all communications and marketing materials for Chapter’s development events and client periodicals.• Engineered complete design and architecture overhaul of chapter web site to appeal to both clients and the public• Redesigned all chapter publications with a modern aesthetic to appeal to a larger audience• Created new branding for all chapter fundraising events• Led process to determine National Chapter’s selection of content management system for nationwide deployment

Designed, developed and managed various web, multimedia and print projects, including e-learning training curriculum, with a small creative team.• Developed online and print integrated marketing campaigns• Programmed projects in Flash, HTML, and JavaScript• Cultivated and maintained client relationships while developing new business opportunities• Wrote scripts for video shoots and voiceovers• Created character illustrations and animations for e-learning projects, including McDonald’s first, in-store computerized employee training program