En charge des sujets Planning Stratégique de l'agence : branding, stratégies de communication et de présence, ...

I assist communication agencies and advertisers with their communication issues.My areas of expertise: brand strategy, communication strategy, content/storytelling and activation• Branding: brand positioning and brand platform 
=> How do I clearly define my brand, in a distinctive and relevant way? How do I turn my brand into something meaningful? How do I make it stand out?• Presence: defining the digital ecosystem 
=> Which digital presence to build? Which objectives for which spaces? Which journey within the digital spaces?
• Expression: speaking out=> Which editorial strategy to pursue? On which platforms? Which social media approach? Which CRM vision?• Activation: quickly impacting the business=> How to support a launch? How to generate traffic? How to optimize the performance of the ecosystem?I rely on a double experience (agency and startup) enabling me to have a real strategic vision while understanding the needs and operational / business constraints of organizations.
I can help you in all flexibility:- Agencies: topics with a strong strategic/brand dimension: calls for tender, global recommendation on key clients, team support, etc.- Advertisers: one-off interventions (support in defining the communication strategy, assistance in setting up calls for tenders, etc.) or regular interventions (help in building up junior teams, creation of a communication management position at reduced time, etc.).

School: teaching strategic planning, branding and digital communication strategies => ISCOM, Sup de Pub... Companies : dedicated workshops (social media, storytelling, digital strategy...) => Orpi, Shiseido, L'Oréal, Figaro, Lesaffre, Doc school, Strategies...

Supporting the project teams: strategy, communication, community, marketing advices.ICO Bench expertSupported projects : - Blockzero (incubator)- Harvest (yield platform)- Parachute- Bounty0x (bounty platform) - Connecty (decentralized knowledge) - Universal Reward Protocol (geolocalised CRM)https://medium.com/@jeremie.abric/5-reasons-why-most-crypto-projects-are-doing-sh-in-their-communication-6a400cc39c02

[Management and development of the division: brand planner team, channel planner, consumer planner] - Response to strategic calls for tenders: definition of the digital strategy. - Coordination of the cluster's productions: calls for tenders, NewBiz, InBiz and communication. - Design of visibility supports (Slideshares). - Irrigation of the "consulting" approach in the agency: empowerment of sales representatives (tools, sharing...) and better definition of their needs (process...). JCDecaux, Le Routard, Fruitshoot, Sodexo, Danone, Crédit Coopératif... [Interventions] - Training on Digital Days and lectures: Doc School, Strategies, L'Oréal, Le Figaro,...- Techer: Sup de Pub, ISCOM...- Speaker

Creation of the Strategy division - Monitoring & analysis of brands, trends, digital uses and technologies. - Definition of positioning & communication concepts. - Definition of digital ecosystems (media, content and relational strategies) - Drafting and support of the proposals : Citroën, Orange, SNCF, Crédit Agricole, Fnac...

Strategic recommendation, design of functional and technical specifications, project management, respect of schedules and quality. SNCF, Yves Rocher, Louis Vuitton, Nexity, Hertz...

Funder of a web platform (www.concertenappart.com) where Music bands could find a home where to play their music.Developpment - branding - design - PR - acquisition - CRM - Event...

Accompagnement stratégique auprès du groupe.Réalisation de clips :