Jeremie Marcoux Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Lead the development of unique and integrated media campaigns with various teams and clients based on RFPs from pitch to post analysis. I was responsible for the strategy and creative development of the presentation and blocking chart to support the sales team in the Toronto market. Working with various media platforms under Québecor, I conducted brainstorms and worked as a collective team to build insights and strategies specific for the Quebec audience in French and English. • Oversaw Toronto accounts, managing budgets totalling $3 million in media creativity sales with a success rate of 35%.• Collaborated with top-tier clients including PepsiCo, Wal-Mart, Canadien Tire and Tim Hortons, providing opportunities for titling sponsorships and custom plans across broadcast, live sports, content marketing and other relevant platforms.• Managed all projects coming in for our English brands, working directly with the brand teams to negotiate and provide solutions to help maintain long-term relationships.• Implemented the development of custom presentations and one-pagers for the Toronto clients to help understand the parallels and differences between the media portfolios of the English and French markets.

Toronto

Lead for media creativity and innovation for Canadian Living magazine.

Toronto, Canada Area

Managed our media campaigns by preparing and presenting media plans, proposals, and analysis for TJX. Responsible for training and mentoring junior employees across different procedures and tools. Worked as part of an integrated media planning team to ensure the campaigns were grounded in insights and experiences, resulting in flawless media executions.• Developed innovative media strategies along with creative and promotional partners to develop fully integrated marketing campaigns.• Managed communication for day to relationships between clients and suppliers to ensure the budget and media plans achieved client objectives and timelines for campaign launches. • Ensured accurate consumer targeting through our holiday campaigns including all three different retailers under the portfolio which lead to the introduction of new digital partners to help drive traffic in store with a client who historically struggled with measurement.• Created immersive presentations for our Holiday campaigns by decorating our space for a “Christmas in July” setting to go above and beyond the average client presentation.

Toronto, Ontario, Canada

Owner of the tactical communications planning process and provided mid-level strategic recommendations to the senior media team and/or clients. Developed a strong working knowledge of the media landscape in Canada requiring research and insights using media planning tools. An active participant on the client accounts and actively contribute ideas and concepts to achieve goals and objectives.• Strategized, optimized and reported on custom Facebook campaigns, exceeding goals for Brown Forman contests.• Provided research and developments within the evolving media landscape which resulted in a Marketing Innovation Award. We were awarded Best in Location-Based Mobile for our partnership with Kraft and Checkout 51.• Research and development of media innovations, consumer trends and media measurement.

Toronto, Ontario, Canada

Digital Sales

Windsor, Ontario

Developed and provided surveys for on-site research, obtaining over 8,000 participants for data collection within a 3 month period.Provided comprehensive statistical data including qualifiers and graphs for the use of all members and government bodies in report form. Required consistent communication with clients in order to satisfy their requests.Assisted in Windsor Pride festival development and execution to help engage the community and increase attendance.

Assisted in a downtown concert event entitled "Downtown Goes Motown" which required marketing strategy developments, event organization, press releases and also advertising and creative strategy developments.Assisted on preparing grant proposals for long term city developments.

Diploma, Advertising

Activities and Societies: I was selected by my professors for the Faculty Academic Award. The Advertising Educator’s Association of Canada.

Diploma / French Immersion Certificate