Founded the e-commerce brand with a $1k investment and grew it to $3.5M in annual revenue as of 2014. Won multiple awards for fast growth in the industry and recognized for providing an outstanding customer experience. • Established Honest Office as an expert in online marketplace promotion and consult several mid-market brands on how to deliver a consistent brand image across distribution channels, protect and enhance brand equity, improve customer experience, and maximize online revenue• Developed and managed marketing strategies to acquire customers through the utilization of affiliate marketing, search engine optimization, comparison shopping engines, paid search, and display advertising• Responsible for overall company operations. Designed and developed the automation of several processes and systems to maximize company productivity and efficiency• Design and development of customer-facing e-commerce website based on customer feedback, user-experience testing, A/B testing, and website analyticsAwards:2014 Internet Retailer Magazine's Top 1000 U.S. E-Retailers2014 Internet Retailer Magazine's Social Media 500 - Leading U.S. E-Retailers2013 Internet Retailer Magazine's Top 1000 U.S. E-Retailers2013 Internet Retailer Magazine's Social Media 500 - Leading U.S. E-Retailers2012 Internet Retailer Magazine's Top 1000 U.S. E-Retailers2012 Internet Retailer Magazine's Fastest Growing E-Retailers

Tired of the status quo for Amazon inventory management, we started Forecastly in August 2015. Forecastly helps Fulfilment by Amazon sellers to boost their profit by properly managing inventory replenishment. • Developed minimum viable product to validate customer need for enhanced Amazon FBA inventory management. • Led the product development and design teams to build a beta product that could be used by the initial customer group.• Marketed and launched an inventory management platform that improves the supply chain operations for hundreds of customer businesses.Successful exit via acquisition by Jungle Scout in May 2018.

Successfully designed and launched a line of luxury office accessories tailored to the design and technology communities. Crafted a unique brand identity that stands out within a field of commodity office supply items. • Responsible for the design, content, marketing, and PR of a Kickstarter campaign to introduce the brand. These efforts resulted in the successful funding of the campaign• Developed and implemented a post-Kickstarter marketing strategy to bring the Modeska brand to market. This plan includes public relations, media outreach, social media, affiliate programs, and content marketing• Featured in HOW Design Magazine, and on DesignSpotter.com, Retail Design Blog, and 2Modern.com’s blog• Implemented an event-driven analytics strategy resulting in fact-based design decisions

Managed the Waterbury territory selling pharmaceuticals in the cardiovascular and diabetes disease states. Responsibilities included selling to physicians in both internal medicine and specialty offices.

Managed the relationship between ADP and 20 of Connecticut's largest Sovereign Bank branches. This included cross promotion of Sovereign and ADP services to business clients.